Old school marketing is essentially ‘Interruption’ marketing. As most business owners and sales professionals have discovered, these ‘outbound’ marketing strategies have become considerably less effective over the past few years. Many marketing gurus attribute the decline to busier lives. We just don’t have time to be interrupted during our busy days any more.
Outbound Marketing Strategies
- Trade shows
- Direct mail
- TV advertising
- Radio advertising
- Magazine and newspaper ads
- Email blast campaigns
We are all striving to gain some control of our time and our lives, yet we need more information than ever to make educated choices. As modern consumers we don’t have time to be interrupted, but we are receptive to information we can turn on and off like a faucet.
‘Inbound’ marketing or ‘permission’ marketing very effectively reaches people who do make the time to research products and services that will enrich their personal lives (B2C) and will add value to their career or business (B2B).
Fortunately, a brand new set of marketing tools have been developed to take advantage of this new trend.
Inbound Marketing Strategies
- Increasing visibility (SEO/SEM)
- Social networking (Facebook, Twitter, MySpace, LinkedIn, etc.)
- Blogging and RSS content delivery
- Offering free trials
- Offering free software
- Public relations
- Permission newsletters
Selling in today’s economy can be very frustrating. If you can’t cold call any more, they won’t read your direct mail or print ads and it’s become very uncool (even illegal) to spam them with email, just how are you supposed to reach new prospects?
Increasing visibility on search engines, blogging and social media have become the vehicles for connecting with customers.