Read time: 6 minutesThe landscape of branding has undergone a seismic shift. Striking new logos and trendy colour palettes, accompanied by a few viral videos are no longer creating much attention. Online marketers have been screaming, "Attention is currency," pummelling their clients' audiences with clickbait reels and pay-per-click ads that deliver disappointment rather than answers and connection. Customers […]
Read time: 7 minutesCreating content that retains value over time is a challenge for any marketer. Yet, evergreen content is energy-efficient. For instance, a one-time blog post can still generate leads and engagements years after it was first posted — making the effort all worth it. It’s never a bad idea to start creating such type of content. […]
Read time: 11 minutesDeveloping a successful content strategy is essential for any business or organization that relies on the Internet for online sales or lead generation. Structured data can be of great importance in creating and refining information that will be viewed by potential customers and visitors on Google or Bing. Concentrating on structured data, content creation and […]
Read time: 17 minutes12 of the most common reasons why your website's content may not be ranking on Google with tips for improving your SEO strategy
Read time: 4 minutesSearch engine rankings alone may not get the job done. Stop waiting for patients and clients to think of you and use content to keep your business top of mind.
Read time: 13 minutesContent marketing has surpassed all traditional forms of advertising. If you're not fully onboard, you will likely be invisible to users of the internet; unless everyone has already heard of your brand, and searches for you by name. 90% of all businesses are currently using content marketing to generate inbound leads. Even SEO (the search […]
Read time: 4 minutesIf you own a website today, like it or not, you are a publisher. Sales and content have become inseparably entwined.
Read time: 4 minutesDo good web designers deliver on a checklist of desired design elements and features... or are they defined by the sales that roll in after the re-design?
Read time: 3 minutesHave you been waiting, and waiting, and waiting for your website to bring in new customers? Here's what's missing.
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