Blog

March 24, 2024
How to Create Evergreen Content: Timeless Tips for Long-Term Impact

Read time: 7 minutes Creating content that retains value over time is a challenge for any marketer. Yet, evergreen content is energy-efficient. For instance, a one-time blog post can still generate leads and engagements years after it was first posted — making the effort all worth it. It’s never a bad idea to start creating such type of content. […]

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July 10, 2023
Structured Data: Unlocking Your SEO and Content Creation Super Power

Read time: 11 minutes Developing a successful content strategy is essential for any business or organization that relies on the Internet for online sales or lead generation. Structured data can be of great importance in creating and refining information that will be viewed by potential customers and visitors on Google or Bing. Concentrating on structured data, content creation and […]

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January 25, 2023
12 Reasons Your Content May not be Ranking on Google: Your Action Plan for 2023

Read time: 17 minutes 12 of the most common reasons why your website's content may not be ranking on Google with tips for improving your SEO strategy

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August 14, 2019
Do You Have Top-5 Google Rankings, but no New Patients or Customers?

Read time: 4 minutes Search engine rankings alone may not get the job done. Stop waiting for patients and clients to think of you and use content to keep your business top of mind.

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July 17, 2017
The Essential Content Marketing Guide for Developers, Builders and Contractors

Read time: 13 minutes Content marketing has surpassed all traditional forms of advertising. If you're not fully onboard, you will likely be invisible to users of the internet; unless everyone has already heard of your brand, and searches for you by name. 90% of all businesses are currently using content marketing to generate inbound leads. Even SEO (the search […]

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March 12, 2015
Content Marketing's Essential Role in Earning Search Engine Rankings

Read time: 4 minutes If you own a website today, like it or not, you are a publisher. Sales and content have become inseparably entwined.

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February 27, 2015
Why Most Websites Will Never Deliver a Return on Investment

Read time: 4 minutes Do good web designers deliver on a checklist of desired design elements and features... or are they defined by the sales that roll in after the re-design?

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February 14, 2015
Owning a Website Doesn’t Automatically Bring in Business Any More Than Owning a Box of Business Cards Does

Read time: 3 minutes Have you been waiting, and waiting, and waiting for your website to bring in new customers? Here's what's missing.

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December 3, 2014
Most Business Bloggers are Closer to Hitting the Mark than they Believe

Read time: 4 minutes Are you discouraged with your blogging results? You may be only a tweak or two away from where you need to be.

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