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January 20, 2014
Are You Focusing on Conversion Before You Have Traffic?

Read time: 5 minutes First deliver on the promises you made to attract people to your blog. A major mistake many bloggers make is trying to sell right at hello.

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December 13, 2013
Writing Sales Copy That Converts (Part 4)

Read time: 5 minutes « Continued from Part 3 In this last post of the series I'll cover trust factors, creating urgency and sealing the deal. 13) Prove it Social proof is your most powerful persuasion tactic. If you've made claims about your product or service, here's how you back them up. Your readers will naturally consider what you […]

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December 6, 2013
Writing Sales Copy That Converts (Part 3)

Read time: 3 minutes In part 3 we will continue with the writing of your killer sales copy, with a focus on holding the reader's attention.

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March 2, 2013
The Importance of Web Analytics in an Effective Content Marketing Strategy

Read time: 3 minutes An understanding of web analytics is absolutely crucial for any web marketer. Knowing how to read web analytics will let you know if your efforts are actually working and where they are failing.

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