Read time: 4 minutes The difference between getting a purchase or a pass from customers often depends on the quality of your SEO copywriting.
CONTENT MARKETING WRITER AND STRATEGIST, SEO COPYWRITER
SEO COPYWRITING
I help smart professionals "out content" the competition™
Is your content failing to bring in enough qualified traffic? Do you have an audience, but visitors have been dropping out of your conversion funnel? Is your list not growing as quickly as you need to obtain the results you need?
If you're ready for high-value, well-researched and engaging content that actually drives results, I'm your guy. Learn more about my copywriting services.
Always remember; you will never earn top-5 search engine rankings, inbound links, likes and shares, newsletter sign-ups, or traffic with the content your website does not have.
I'M COLE WIEBE
I write engaging content your readers and search engines will love, to increase traffic and readership, and convert readers into leads and customers. I’m a direct response copywriter and content strategist. I specialize in writing sales letters and creating email letter sequences. I also design lead generation funnels and write the landing pages and white papers that convert your visitors into patients, subscribers and customers.
I have been designing, researching, and writing content for over 34 years. In 1987 I started writing ad copy for magazine display ads, and some editorial content, and in '97 moved to digital on the web.
Clients love the work I do
Great job all round!
Service and communication were efficient and professional, and the work of a high standard.
I would highly recommend his services and look forward to working with Cole again.
Jane Hunter
lucyforcancer.com
I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.
The only one I’ve had great and consistent results with is Cole Wiebe. Give him a call and mention my name, he’s a real pro.
Darrell Cassidy
Buoyant Creative
FAQ
How much do you charge?
Blog and article writing focus on expanding your audience, bringing in new readers and engaging old ones. 1,000+ word posts and articles begin at $300 CAD*. In the SEO Traffic Builder 4-Pak bundle, however, you save 33%. That's right, they cost only $200 CAD* each for a limited time. (Details below.)
Macro long-form (AKA primary source or pillar content) articles begin with scholarly research and are written to make you the most respected authority online for your topic while earning inbound links and search engine rankings. 2,500 word+ pillar articles start at $450 CAD*.
For maximum ROI, you want to use a tried and proven mix of weekly 1,000+ word articles, promoted with micro-content on social media, with a long-form 2,500+ word macro article at least every two months. And you need to commit to a minimum of one year. If you're at 'ground zero' today, becoming the go-to resource in your niche for your city will take some time.
Your website is your #1 salesperson. Most websites have terrible content, all about their practice or company... nobody reads that crap. Bla, bla, bla... High conversion copy will take your visitors through a customer journey (sales funnel) that moves them into paying patients and customers. Website copy makeovers typically start at $2,500 CAD*.
Email sequences build followers and develop relationships with them. Emails start at $125 CAD* each.
Case studies build your credibility and value. They generally involve an interview and some research. Case studies start at $300 CAD*.
Other services include complete website audits, content strategy, social media promotion of your content, sales pages, ebooks, whitepapers and email opt-in pages.
BUNDLES AND SPECIAL PACKAGES
Save 33% with the SEO Traffic Builder 4-Pak: My most popular content package right now includes one 1,000+ word carefully researched and well-written (by me personally) blog article each week (four each month), for only $800 CAD*, on a monthly retainer. You save $100 per article ($400 each month). This is a very limited time offer, so grab your 33% savings while you can. The button is immediately below the FAQ section.
Or ask me about creating a package just for you.
* Prices in Canadian dollars.
Do you offer any guarantee on your content writing?
Realistic expectations are important. Sales letters, where there’s already traffic, can indeed begin increasing conversions as soon as they’re published. Adwords or Facebook Ads can also deliver quick results, with good copywriting. Traffic, on the other hand, is determined by search engine rankings, and the links and traffic earned by your growing body of content.
Effective content marketing will take some time. Our content strategy will be rolled out over a period of months. Anyone who tells you your site will be bursting at the seams with new patients and a flood of orders, in only a month or two, is having you on. 🙂
There’s an immutable law in commerce… we get what we pay for. Hiring an expert copywriter in the health sector like me, instead of the lowest bidder on a job board makes a huge difference; so you’re already way ahead in the game.
Frequency and depth also matter. One or two articles a week will build your body of content faster and, of course, get you there a lot quicker than only two articles all month. 2,500-word pillar articles carry a lot more clout than 1,000-word posts, so you should at least consider adding one per month to your plan.
One or two 500-word posts are simply not going to rocket you to the top of the search engines or gain you much credibility or popularity in your healthcare niche. There’s too much competition out there, in terms of indexed pages.
For monthly retainer plans, on a one year contract, I offer an “I will until” guarantee. A year is sufficient time to earn a solid presence. The guarantee will be outlined in the proposal/agreement. If I have not achieved the target objectives we agreed upon within the one year period, I will keep working each month on your website’s content and promotion, without any further fees, until I achieve those results, for up to twelve additional months.
Needless to say, I’m highly motivated to deliver the agreed target results within one year, and I’m predicting that your return on investment will more than convince you to invest for a second year.
Schedule a quick 20-minute strategy session
Questions to consider before our call:
- What are your goals? Are you hoping to onboard more patients, sell more packages or products? Do you want more personal time?
- How is your SEO? Are you coming up in the top-5 results for your search terms on Google?
- Does your website's content adequately showcase your expertise?
- Do you have a 'leak-proof' conversion funnel, with social media, articles, blog posts, case studies and testimonials, and strong calls to action?
- What can I do to save you time? I want to help you streamline your business or practice, by improving your website integration.
Services
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SEO Copywriting
Not showing up in Google? It's frustrating and costly! I can write ‘findable' content that builds your site's authority online and improves your rankings on Google and Bing. Amazing content also encourages social shares and attracts high quality, relevant inbound links to your website's pages and posts.
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Direct Response Copywriting
If your website isn't generating the sales and leads you hoped for, I'd like to help. I write sales letters, and create sales funnels, landing pages, white papers, Facebook ads, etc. I can also design your site's content flow, and write web page copy with strong calls to action.
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Content Writing
I create engaging content your readers will love, and will map out a content marketing strategy for your audience. High value content attracts attention, increases brand awareness, generates leads, expands your customer base and engages an online community of loyal fans.
IN THE BLOG
April 3, 2020
The Value of True Social Engagement Cole Wiebe
Read time: 3 minutes How to thrive during the Covid-19 business shutdown. What an opportunity to forge stronger relationships; so let's put the kettle on...
February 22, 2020
This is the Reason Your Sexy New Healthcare Website’s Failing Cole Wiebe
Read time: 5 minutes The ROI on most websites is terrible… even the drop-dead gorgeous ones. Fortunately, there is a way better way.