Home

VANCOUVER SEO COPYWRITER, CONTENT WRITER AND STRATEGIST

SEO Copywriting and Content Writing

I help smart professionals "out content" the competition™

Do you have a content problem?

1...Are your pages not ranking in the top 5 on Google?

2.. Is your content failing to bring in enough qualified traffic?

3.. Do you have an audience, but visitors have been dropping out of your conversion funnel?

4...Is your list not growing as quickly as you need to achieve the results you want?

If you're ready for high-value, well-researched and engaging content, that is not AI-generated or outsourced to junior writers, and actually drives traffic, I'm your guy. Learn more about my SEO, content and copywriting services.

Always remember that you will never earn top-5 search engine rankings, inbound links, likes and shares, opt-in email sign-ups, or traffic with the content your website does not have.

Hi, I'm Cole

I write engaging content your readers and search engines will love, to increase traffic and readership, and convert readers into leads and customers. As a content strategist and SEO, I also write content for other websites to create backlinks, build your site's authority and search engine rankings. I design lead generation funnels and write the landing pages and white papers that convert your visitors into subscribers and customers.

I have been designing, researching and writing content for 36 years. In 1987 I began writing copy for magazine display ads, and some editorial content, and in ’97 made the move to writing for the web and earning search engine rankings for my clients.

Case studies

COAST ESSENTIAL CONSTR.

RICK CLARKE PREC

TEAM POPE

EARTH FARE

S C BRADY, MD

COQUITLAM PERIODONTAL

View Case Study

Clients love the work I do

Great job all round!

Service and communication were efﬁcient and professional, and the work of a high standard.

I would highly recommend his services and look forward to working with Cole again.

Jane Hunter

lucyforcancer.com

I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.

The only one I’ve had great and consistent results with is Cole Wiebe. Give him a call and mention my name, he’s a real pro.

Darrell Cassidy

Buoyant Creative

Cole Wiebe is a consummate professional. His recommendations are killer, and his knowledge of web tools and platforms is unparalleled. And I, a non-techy, can update my website thanks to his follow-up video training.

Highly recommended!

Alison Strobel

ProofreadByAlison.com

More Testimonials

FAQ

How much do you charge?

Blog article writing focuses on expanding your audience, building authority, bringing in new readers and engaging old ones. 2,000+ word articles begin at $600.00 CAD*. In the SEO Traffic Builder 4-Pak bundle, however, you save a whopping 33%. That's right, they're only $400.00 CAD* each for a limited time. (Details below.)

Macro long-form (AKA primary source, core or pillar content) articles begin with scholarly research and are written to make you the most respected authority online for your topic while earning inbound links and search engine rankings. 3,000 word+ pillar articles start at $800 CAD*.

For maximum ROI, you want to use a tried and proven mix of weekly 2,000+ word articles, promoted with micro-content on social media, with a long-form 3,000+ word macro article at least every two months. And you need to commit to a minimum of one year. If you're at 'ground zero' today, becoming the go-to resource in your niche for your city will take some time. Google isn't going to punt the current businesses with top-5 legacy rankings to the curb just because you showed up.

Your website is your #1 salesperson. Most websites have terrible content, all about their people and company... nobody reads that drivel. Bla, bla, bla... High conversion copy will take your visitors through a customer journey or sales funnel that moves them into becoming paying customers. Effective copy is all about the benefits to the customer. Website copy makeovers typically start at around $3,000 CAD*.

Email sequences build followers and develop relationships with them. Emails start at $125 CAD* each.

Case studies build your credibility and value. They generally involve an interview and some research. Case studies start at $300 CAD*.

Other services include complete website audits, content strategy, social media promotion of your content, sales pages, ebooks, whitepapers and email opt-in pages.

BUNDLES AND SPECIAL PACKAGES

Save 33% with the SEO Traffic Builder 4-Pak: Our most popular content package right now includes one 2,000+ word carefully researched and well-written blog article each week (four each month), for only $1,600 CAD*, on a monthly retainer. You save $200 per article ($800 each month). This is a limited time offer, so grab your 33% savings while you can. And consider locking those savings in with a year's commitment. The button is immediately below the FAQ section.

Or ask me about creating a package just for you.

* Prices in Canadian dollars.

Do you offer any guarantee on your content writing?

Realistic expectations are important. Sales letters, where there’s already traffic, can indeed begin increasing conversions as soon as they’re published. Adwords or Facebook Ads can also deliver quick results, with good copywriting. Traffic, on the other hand, is determined by search engine rankings, and the links and traffic earned by your growing body of high value content.

Effective content marketing will take some time. Our content strategy will be rolled out over a period of months. Anyone who tells you your site will be bursting at the seams with new patients and a flood of orders, in only a month or two, is having you on. 🙂

There’s an immutable law in commerce… we get what we pay for. Hiring an expert copywriter like me, instead of the lowest bidder on a job board makes a huge difference; so you’re already way ahead in the game.

Frequency and depth also matter. One or two articles a week will build your body of content faster and, of course, get you there a lot quicker than only two articles all month. 2,500-word pillar articles carry a lot more clout than 1,000-word posts, so you should at least consider adding one per month to your plan.

One or two 500 or 1,000-word posts are simply not going to rocket you to the top of the search engines or gain you much credibility or popularity in your niche. There’s way too much competition out there, in terms of indexed pages.

For monthly retainer plans, on a one year contract, I offer an “I will until” guarantee. A year is sufficient time to earn a solid presence. The guarantee will be outlined in the proposal/agreement. If I have not achieved the target objectives we agreed upon within the one year period, I will keep working each month on your website’s content and promotion, without any further fees, until I achieve those results, for up to six additional months. This guarantee only applies to monthly content/SEO retainer packages, with a year commitment. If bundled with other services it might be impossible to isolate and quantify the results that can be attributed specifically to the guaranteed solution.

Needless to say, I’m highly motivated to deliver the agreed target results within one year, and I’m predicting that your return on investment will more than convince you to invest for a second year.

I can get AI-generated content for much less... what's the difference?

To "write" an article in ChatGPT, Jasper AI, Surfer AI, or any one of the new AI content generation solutions springing up each week, involves copying a pasting a quick ready-to-use "prompt" into the AI software, inserting the topic into that "recipe", and clicking a button. That's it! After a few seconds, AI spits out its article and the so-called writer copies and pastes it into your blog with a hastily-selected free photo, from a few low grade images often suggested within the AI software. It takes 5 to 10 minutes. Let's say you pay this so-called AI "writer" $50 for the post, that works out to about $10 per minute ($600/hr for not researching or writing).

Now, if you spent a few minutes on Google, you could find a ready-to-use ChatGPT prompt or recipe for writing your article, copy and paste it into ChatGPT, sub in your topic, click the button... and it would cost you absolutely nothing.

What goes into a professionally written article that has the potential to rank well?

- keyword research and a competitive analysis,
- researching your 2000+ word article and compiling a library of source materials for reference,
- writing, several edits and proofreading the article,
- quality on-page SEO,
- hand-coding the Schema markup and testing the markup in Google's Structured Data Testing Tool,
- a carefully chosen photo that supports your article's content, from a premium stock agency (I pay for the image use license out of my own pocket, as a value-added bonus)

... about 18 hours on average.

If content is viewed as nothing more than a commodity, a $50 AI-generated article sounds less expensive than a $400 well-researched, SEO optimized article with the proper hand-coded structured data.

The forums are buzzing with AI "writers" complaining about their articles being de-listed on Google. It makes perfect sense. Why would Google or Bing list low value AI-generated content in their search engine results pages (SERPs) when their own Google Bard and Bing ChatGPT AI engines can spit out results on the fly that are up-to-the minute and more relevant?

More than ever, real high-value human content is needed to secure a position on page one of Google and Bing.

Save 33% with the SEO Traffic Builder 4-Pak

Schedule a quick 20-minute strategy session

Questions to consider before our call:

What are your goals? Are you hoping to onboard more customers, sell more packages or products? Do you want more personal time?
How is your SEO? Are you coming up in the top-5 results for your search terms on Google?
Does your website's content adequately showcase your expertise?
Do you have a 'leak-proof' conversion funnel, with social media, articles, blog posts, case studies and testimonials, and strong calls to action?
What can I do to save you time? I want to help you streamline your business or practice, by improving your website integration.
Is there a superpower you're hoping I have, to help get your business to the next level?

Content and Copywriting Services

SEO Copywriting

Not showing up in Google? It's frustrating and costly! I can write ‘findable' content that builds your site's authority online and improves your rankings on Google and Bing. Amazing content also encourages social shares and attracts high quality, relevant inbound links to your website's pages and posts.

Learn More

Direct Response Copywriting

If your website isn't generating the sales and leads you hoped for, I'd like to help. I write sales letters, and create sales funnels, landing pages, white papers, Facebook ads, etc. I can also design your site's content flow, and write web page copy with strong calls to action.

Learn More

Content Writing

I create engaging content your readers will love, and will map out a content marketing strategy for your audience. High value content attracts attention, increases brand awareness, generates leads, expands your customer base and engages an online community of loyal fans.

Learn More

In the Blog

Content Marketing

How to Create Evergreen Content: Timeless Tips for Long-Term Impact

Creating content that retains value over time is a challenge for any marketer. Yet, evergreen content is energy-efficient. For instance, a one-time blog post can still generate leads and engagements years after it was first posted — making the effort all worth it. It’s never a bad idea to start creating such type of content....

Structured data: unlocking SEO and content creation power

Content Marketing, SEO (Search Engine Optimization)

Structured Data: Unlocking Your SEO and Content Creation Super Power

Developing a successful content strategy is essential for any business or organization that relies on the Internet for online sales or lead generation. Structured data can be of great importance in creating and refining information that will be viewed by potential customers and visitors on Google or Bing. Concentrating on structured data, content creation and...

Real Estate Marketing

12 SEO Tips for Real Estate Agencies and Realtors®

Search Engine Optimization is critical to any successful digital marketing strategy, and real estate agencies and realtors are no exception. With the proper SEO techniques, you can get your website to the top of search engine results pages and drive more leads to your business. This article will provide 15 SEO tips tailored to real...