You're Brilliant… You're in High Demand… But Who Has the Time to Write?
You’re a force in your field, a business owner or high-performing executive, a bold entrepreneur, a household name, a thought leader and an influential voice online.
But everyone is saying the same thing: “You need to be publishing way more content.”
The online marketing experts aren't wrong. Your insights are valuable, and your perspective is rare. Your audience is waiting… but you have no time to create all that content.
Does that sound familiar? You started a LinkedIn article but got pulled into a board meeting. You had an idea for an insightful tweet on X, but it disappeared under your notifications. You wanted to record a short video, then your team needed you for a crisis call.
Your intentions are totally there. But the execution? That’s another story.
How are your competitors publishing consistently? They’re growing their audiences, getting speaking invitations, landing investor meetings, and closing deals… while you’re stuck in “I’ll post something next week” mode.
A moment of self-awareness suggests that you have powerful ideas to share. But you don’t have the time, or perhaps the confidence or writing skills, to turn them into polished, professional content.
Have you made these mistakes?
1...You hired a content agency (AKA a content mill), or a freelance ghostwriter on Fiverr® or Upwork. Or maybe you asked your assistant to write something for you.
But what you got back sounded… well... off. It was generic. Stiff. Nothing like you.
2.. The content didn’t capture your voice, your vision, or your values. It probably felt like someone else was speaking in your name, and quite likely your audience noticed.
If your content doesn't match your voice, you lose credibility. When it doesn’t reflect your expertise, you lose authority. But when you don’t show up at all, you lose momentum.
What if you didn’t have to choose between being visible and being busy?
What if a professional could write exactly what you want to say, the way you would say it… if only you had the time?
This is where I come in. I’m a professional ghostwriter who specializes in one thing, capturing your voice and turning your ideas into thought leadership content that sounds like you.
I work with small business owners, founders, executives, and influencers who want to publish smart, strategic content across their blog, LinkedIn, X, Medium, Quora questions, social media, and video platforms, without writing a single word themselves.
It's more than content creation. Voice-aligned thought leadership earns trust, builds authority, and positions you as the go-to leader in your space.
Here's how I work
Deep discovery
Depending on your location, we begin with a Zoom or one-on-one strategy session. I frame my questions to draw out your key messages, opinions, stories, and goals. Together, we define your audience, tone, and positioning. I want to understand how you want to be perceived online, and what a win looks like for you.
Voice matching and research
Your "voice" is your brand. Whether you’re bold and contrarian or insightful and reflective, I learn to match your tone and rhythm perfectly. I will also dive into your industry, competitors, and audience to ensure your content resonates with your readers and viewers.
Thought leadership, done for you
From blog posts, LinkedIn articles and Medium essays to X tweet threads, and video scripts, I write it all in your voice. You stay visible and credible online, and expand your reach, without spending hours writing or editing. Every piece will be crafted to reflect your expertise, values, and style, so you’ll sound like the authority you are.
What I write, so you don’t have to
Long-form article blog posts
Long-form LinkedIn articles
Medium essays and thought pieces
Substack stories or newsletter
X (Twitter) threads & high-engagement tweets
Instagram/Facebook posts
YouTube and TikTok video scripts
Newsletter intros & call-to-actions
Personal narratives, business insights, and industry commentary
Strategic ghostwritten messaging for launches, pivots, or campaigns
Onboarding sequences
What you get
Content that actually sounds like you: No more fluffy filler pieces. Every article, post or script is written in your unique voice, with a level of polish and structure that grabs attention.
Authority that grows with every post: Your audience will begin to see you as a trusted voice, an expert worth following, and a leader they want to hear from. They will subscribe and follow your channels to avoid missing out on the next valuable post.
Time back in your day: You get to stay in your zone of genius, while I stay in mine, translating your insights into high-impact content your audience loves.
Visibility that drives measurable results: From traffic and followers to funding to requested features, your consistent presence leads to opportunities.
Who is this for?
This is for you if:
You want to publish content regularly but don’t have the time to write
You have something to say but need some help shaping your message
You’ve tried outsourcing before and were disappointed with the results
You care deeply about maintaining your voice, values, and authority
You want a long-term partner who gets your brand and your business
It’s your voice… let’s amplify it
You have stories to tell, ideas that matter, and a brand to build. Let me take the writing off your list, so you can focus on what you do best, while staying visible and influential.
Whether you’re looking to grow your LinkedIn following, publish long-form thought leadership articles, script video content, or maintain a consistent presence across platforms, I’ve got you covered.
Your ideas. Your voice. My words.
Let’s grow your online brand together.
Hi, I'm Cole
I write engaging content your readers and search engines will love, to increase traffic and readership, and convert readers into leads and customers. As a ghostwriter, content strategist and SEO, I can also write content for other websites to create backlinks, build your site's authority and search engine rankings. I design lead generation funnels and write the landing pages and white papers that convert your visitors into subscribers and customers.
I have been designing, researching and writing content for 38 years. In 1987 I began writing copy for magazine display ads, and editorial content, and in ’97 made the move to writing for the web and earning search engine rankings for my clients.
Service and communication were efficient and professional, and the work of a high standard.
I would highly recommend his services and look forward to working with Cole again.
Jane Hunter
lucyforcancer.com
I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.
The only one I’ve had great and consistent results with is Cole Wiebe. Give him a call and mention my name, he’s a real pro.
Darrell Cassidy
Buoyant Creative
Cole Wiebe is a consummate professional. His recommendations are killer, and his knowledge of web tools and platforms is unparalleled. And I, a non-techy, can update my website thanks to his follow-up video training.
This content is being revised. * Prices in Canadian dollars (CAD).
I can get AI-generated content for much less... what's the difference?
To "write" an article in ChatGPT, Jasper AI, Surfer AI, or any one of the dozens of new AI content generation solutions springing up each week, involves copying a pasting a quick ready-to-use "prompt" into the AI software, inserting the topic into that "recipe", and clicking a button. That's it! After a few seconds, AI spits out its article and the so-called writer copies and pastes it into your blog with a hastily-selected free photo, from a few low grade images often suggested within the AI software. It takes 5 to 10 minutes. Let's say you pay this so-called AI "writer" $50 for the post, that works out to about $10 per minute ($600/hr for not researching or writing).
Now, if you spent a few minutes on Google, you could find a ready-to-use ChatGPT prompt or recipe for writing your article, copy and paste it into ChatGPT, sub in your topic, click the button... and it would cost you absolutely nothing.
What goes into a professionally written article that has the potential to rank well?
- keyword research and a competitive analysis, - researching your 2000+ word article and compiling a library of source materials for reference, - writing, several edits and proofreading the article, - quality on-page SEO, - hand-coding the Schema markup and testing the markup in Google's Structured Data Testing Tool, - a carefully chosen photo that supports your article's content, from a premium stock agency (I pay for the image use license out of my own pocket, as a value-added bonus)
... about 18 hours on average.
If content is viewed as nothing more than a commodity, a $50 AI-generated article sounds less expensive than a $400 well-researched, SEO optimized article with the proper hand-coded Schema structured data (schema markup).
The forums are buzzing with AI "writers" complaining about their articles being de-listed on Google. It makes perfect sense. Why would Google or Bing list low value AI-generated content in their search engine results pages (SERPs) when their own Google Bard and Bing ChatGPT AI engines can spit out results on the fly that are up-to-the minute and more relevant?
More than ever, authentic high-value 100% human content is needed to secure a position on page one of Google and Bing.
Schedule a quick 20-minute coaching call
Questions to consider before our call:
What are your goals? Are you hoping to onboard more customers, sell more packages or products? Do you want more personal time?
How is your SEO? Are you coming up in the top-5 results for your search terms on Google?
Does your website's content adequately showcase your expertise?
Do you have a 'leak-proof' conversion funnel, with social media, articles, blog posts, case studies and testimonials, and strong calls to action?
What can I do to save you time? I want to help you streamline your business or practice, by improving your website integration.
Is there a superpower you're hoping I have, to help get your business to the next level?
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This content package includes:
√ one 2,000+ word long form article published each week * (That's four high calibre articles written, by me personally, every month.) √ scholarly research with citations or resources below √ keyword research and SEO (search engine optimization) √ one revision √ proofreading √ Originality.ai anti-plagiarism and AI scan and verification √ 'placement' of your article in a post or page on your website √ and with the optional one-year plan, I'll also include my "I Will Until" results guarantee
Only $1,600 CAD*, on a monthly retainer
You save $200 per article (that's $800 saved every month).
This is a limited time offer, so grab it now.
What's next:
I will contact you within the next twelve hours to set up your subscription. I'll send out a questionnaire by email, followed by a discovery phone call. And then I can get right to work mapping out your content strategy and writing your first article.
This is exciting! I'm looking forward to working with you...
* Prices in Canadian dollars
Request a free 20 minute strategy session with Cole
