Sharing Company Secrets Online Can Be Very Good For Business

Cole Wiebe
November 20, 2014
Read time: < 1 minute

This is one of my favorite content marketing quotes by Jay Baer:

If you sell something, you can create a customer today. If you help someone, you can have a customer for life.
-Jay Baer

One of the strongest objections I receive, as a content creator and social media publicist, is that I want to give away all my clients' secrets.

In the short video below, Jay makes a very good point. Sooner or later all do-it-yourselfers find themselves out of their depth. And when they do, who are they going to call... a stranger out of the Yellow Pages, or the person that has already been helping them and clearly knows their stuff?

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