Blog

March 17, 2014
Why Websites Fail

Read time: 4 minutes Ever wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.

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January 24, 2014
The Shift From Rented Content to Owned Media, and How it Impacts Your Business

Read time: 4 minutes For decades, advertising centered around thrusting a persuasive ad in front of eyeballs. We relied on media companies to develop content, and we rented space. That's all changing, and business owners are taking ownership of their content.

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January 20, 2014
Are You Focusing on Conversion Before You Have Traffic?

Read time: 5 minutes First deliver on the promises you made to attract people to your blog. A major mistake many bloggers make is trying to sell right at hello.

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January 13, 2014
Is Your Blog Writing Suffering from "Old Married Couple" Syndrome?

Read time: 2 minutes Has the initial passion for your blog's topic waned over the past year? Perhaps a little niche adultery is just the thing to spice things up.

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January 11, 2014
Increasing Your Business Blog's Readership and Authority

Read time: 6 minutes Many bloggers suffer from technology and content overload. Is there relief and a better way to increase readership and authority?

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January 8, 2014
Real Estate Marketing Tip: Are You Tossing Out Perfectly Good Real Estate Leads?

Read time: 5 minutes Leads represent the beginnings of relationships, not disposable email printouts or cards in a big numbers game.

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December 13, 2013
Writing Sales Copy That Converts (Part 4)

Read time: 5 minutes « Continued from Part 3 In this last post of the series I'll cover trust factors, creating urgency and sealing the deal. 13) Prove it Social proof is your most powerful persuasion tactic. If you've made claims about your product or service, here's how you back them up. Your readers will naturally consider what you […]

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December 6, 2013
Writing Sales Copy That Converts (Part 3)

Read time: 3 minutes In part 3 we will continue with the writing of your killer sales copy, with a focus on holding the reader's attention.

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November 27, 2013
Writing Sales Copy That Converts (Part 2)

Read time: 4 minutes Brilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

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