January 13, 2014
Is Your Blog Writing Suffering from "Old Married Couple" Syndrome?

Read time: 2 minutes Has the initial passion for your blog's topic waned over the past year? Perhaps a little niche adultery is just the thing to spice things up.

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January 11, 2014
Increasing Your Business Blog's Readership and Authority

Read time: 6 minutes Many bloggers suffer from technology and content overload. Is there relief and a better way to increase readership and authority?

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January 8, 2014
Real Estate Marketing Tip: Are You Tossing Out Perfectly Good Real Estate Leads?

Read time: 5 minutes Leads represent the beginnings of relationships, not disposable email printouts or cards in a big numbers game.

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December 13, 2013
Writing Sales Copy That Converts (Part 4)

Read time: 5 minutes « Continued from Part 3 In this last post of the series I'll cover trust factors, creating urgency and sealing the deal. 13) Prove it Social proof is your most powerful persuasion tactic. If you've made claims about your product or service, here's how you back them up. Your readers will naturally consider what you […]

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December 6, 2013
Writing Sales Copy That Converts (Part 3)

Read time: 3 minutes In part 3 we will continue with the writing of your killer sales copy, with a focus on holding the reader's attention.

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November 27, 2013
Writing Sales Copy That Converts (Part 2)

Read time: 4 minutes Brilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

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November 14, 2013
Writing Sales Copy That Converts (Part 1)

Read time: 5 minutes Does your sales copy inspire action? You dug the well, you installed the pump, you've primed it... but will it now fill your bucket?

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November 9, 2013
Real Marketing Estate Q&A: Do I Need Social Media if I'm Creating Regular Content on my Website?

Read time: 3 minutes For a real estate pro, which is better, or do you even need social media if you're actively publishing fresh content on your site?

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November 3, 2013
Real Estate Marketing: Is Your Marketing Content Getting It Done?

Read time: 2 minutes If you've been wondering if your content marketing is on track, here's a simple checklist.

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