Blog

July 19, 2014
Real Estate Marketing: The Power of Reciprocity

Read time: 3 minutes Reciprocity applies to more than your IDX feed... it's a value commitment to your buyers and sellers that can make it rain.

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July 2, 2014
Content Marketing Stats You Can't Afford to Ignore

Read time: < 1 minute 27 million pieces of content are shared every single day and 9 out of 10 organizations already actively market with content...

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June 28, 2014
Content Marketing is a Marathon, not a Sprint

Read time: < 1 minute Content Marketing is a Marathon, not a Sprint. Even with high quality content, published on a regular editorial schedule, great search engine rankings and impressive traffic numbers, your readers will usually return several times before they respond. So we have to keep 'em coming back.

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June 27, 2014
Real Estate Marketing: Are You Saying The Worst Possible Thing?

Read time: 2 minutes The success of several hours of showing homes is often determined in the closing remarks.

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June 22, 2014
Real Estate Marketing: Seeing is Believing

Read time: 5 minutes If you're the best real estate pro for the job, content is how you build your local credibility and authority.

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June 21, 2014
Grow Your Real Estate Business With Your Blog

Read time: 6 minutes Is it possible for the average real estate professional to develop a readership, build a list of subscribers to influence, and eventually generate leads from their blog? Absolutely! But like anything that reliably produces results, it's going to take a lot of hustle. With some help, it's definitely within your grasp.

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June 18, 2014
Real Estate Marketing: Focus on a Very Specific Audience

Read time: 3 minutes It's very tempting to 'cast a wider net' when creating content, hoping to attract a larger audience. And the more you need leads, the better that idea sounds...

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June 8, 2014
Marketing: Learning to Love the Game

Read time: 3 minutes Everything's marketing. Better marketing, better life. Some people instinctively get that. For others, it takes longer to reach that epiphany.

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May 30, 2014
Turning Your Website Into a Lead Machine

Read time: 4 minutes Is your lead machine/online sales funnel in place? Can you predict how many warm prospects you will have to follow-up with next week?

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