August 5, 2013
How To Create Great Content Day After Day After Day...

Read time: 6 minutes Inspiration is grossly overrated. One of the most important disciplines you will need to develop as a business blogger is becoming a collector of ideas, inspiration and source material...

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March 7, 2013
The Importance of Writing Effective Pillar Articles

Read time: 2 minutes The purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]

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March 2, 2013
The Importance of Web Analytics in an Effective Content Marketing Strategy

Read time: 3 minutes An understanding of web analytics is absolutely crucial for any web marketer. Knowing how to read web analytics will let you know if your efforts are actually working and where they are failing.

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January 28, 2013
Q&A :: How Have Panda and Penguin Affected Link Building?

Read time: 3 minutes In this Q&A session, we’ll be talking about what Google Penguin and Google Panda are, how they affect SEO, and how older link building strategies no longer work. “What are Google Panda and Google Penguin?” They are major updates to Google’s search engine algorithms. Google Panda came out in 2011 and Google Penguin came out […]

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January 14, 2013
Top 10 Ways to Get People to Link to Your Web Content

Read time: 3 minutes Backlinks are still very important for SEO, even in this time of increasing social media authority, but they’ve become increasingly more difficult to earn. Panda (February 2011) and Penguin (April 2012) killed all the lazy ways to gain backlinks (and good riddance) but it’s not enough these days just to create great content. Here are […]

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September 8, 2009
Old School Marketing vs What’s Working Now

Read time: 2 minutes Interruption Marketing Old school marketing is essentially ‘Interruption’ marketing. As most business owners and sales professionals have discovered, these ‘outbound’ marketing strategies have become considerably less effective over the past few years. Many marketing gurus attribute the decline to busier lives. We just don’t have time to be interrupted during our busy days any more. […]

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September 20, 2008
Design For Your Users, Not Google

Read time: 2 minutes SEO web design must target two audiences with every design decision. Here are some things to consider when developing a site that is both user friendly and search engine friendly. 1. Use as much HTML text as possible. Search engines adore plain text. They don’t view images or video files, listen to audio files or […]

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September 10, 2008
Why Searchers Click Where They Do

Read time: < 1 minute Web searchers click on page links because they expect the pages will satisfy their needs. Navigational searchers expect to land at the right site. Informational searchers expect to find in-depth information on a specific subject. Transactional searchers expect to be one step closer to taking action. No matter which approach they take, they will do […]

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September 8, 2007
‘Hit and Run’ SEO vs Continual SEO

Read time: 3 minutes Hired Gun SEO or Relationship Building Through Content? Over the past ten years, our Vancouver SEO business has offered both one-time SEO packages and ongoing SEO programs involving a content strategy. One time SEO packages have been a much easier sell. Over a year, the costs to the client are a bit lower than continual […]

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