Read time: 3 minutes It's very tempting to 'cast a wider net' when creating content, hoping to attract a larger audience. And the more you need leads, the better that idea sounds...
Read time: 3 minutes Everything's marketing. Better marketing, better life. Some people instinctively get that. For others, it takes longer to reach that epiphany.
Read time: 4 minutes Is your lead machine/online sales funnel in place? Can you predict how many warm prospects you will have to follow-up with next week?
Read time: 4 minutes Having friends and colleagues ooh and aah over a shiny new website may be exciting, but will it be good for your balance sheet?
Read time: 5 minutes To build a lean, mean lead-getting machine, you need to work on your online marketing core first. You must burn off the bloat around the midriff of your website and develop a strong foundation for all your other marketing initiatives.
Read time: 6 minutes If you have just launched a new website, you may feel like you're the last one to arrive at the ball. Everyone's already on the dance floor, and you're standing in the foyer, receiving no attention at all. Just Because You Arrived Last, Doesn't Mean You Have to Finish Last? In the classic fairy tale, […]
Read time: 4 minutes Are you frustrated with the lack of results? Have you begun to suspect that blogging and social media don't actually work for selling real estate?
Read time: 3 minutes Client-centric, user-centric, SEO-centric, ROI-centric... is there a clear winner?
Read time: 4 minutes When real estate sales and revenue take a hit, do you become proactive, or scale back?