Read time: 6 minutesIs it possible for the average real estate professional to develop a readership, build a list of subscribers to influence, and eventually generate leads from their blog? Absolutely! But like anything that reliably produces results, it's going to take a lot of hustle. With some help, it's definitely within your grasp.

Read time: 3 minutesIt's very tempting to 'cast a wider net' when creating content, hoping to attract a larger audience. And the more you need leads, the better that idea sounds...

Read time: 3 minutesEverything's marketing. Better marketing, better life. Some people instinctively get that. For others, it takes longer to reach that epiphany.

Read time: 4 minutesIs your lead machine/online sales funnel in place? Can you predict how many warm prospects you will have to follow-up with next week?

Read time: 4 minutesHaving friends and colleagues ooh and aah over a shiny new website may be exciting, but will it be good for your balance sheet?

Read time: 5 minutesTo build a lean, mean lead-getting machine, you need to work on your online marketing core first. You must burn off the bloat around the midriff of your website and develop a strong foundation for all your other marketing initiatives.

Read time: 6 minutesIf you have just launched a new website, you may feel like you're the last one to arrive at the ball. Everyone's already on the dance floor, and you're standing in the foyer, receiving no attention at all. Just Because You Arrived Last, Doesn't Mean You Have to Finish Last? In the classic fairy tale, […]

Read time: 4 minutesAre you frustrated with the lack of results? Have you begun to suspect that blogging and social media don't actually work for selling real estate?

Read time: 3 minutesClient-centric, user-centric, SEO-centric, ROI-centric... is there a clear winner?