Read time: 4 minutes Ever wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.
Read time: 4 minutes For decades, advertising centered around thrusting a persuasive ad in front of eyeballs. We relied on media companies to develop content, and we rented space. That's all changing, and business owners are taking ownership of their content.
Read time: 5 minutes First deliver on the promises you made to attract people to your blog. A major mistake many bloggers make is trying to sell right at hello.
Read time: 2 minutes Has the initial passion for your blog's topic waned over the past year? Perhaps a little niche adultery is just the thing to spice things up.
Read time: 6 minutes Many bloggers suffer from technology and content overload. Is there relief and a better way to increase readership and authority?
Read time: 5 minutes Leads represent the beginnings of relationships, not disposable email printouts or cards in a big numbers game.
Read time: 5 minutes « Continued from Part 3 In this last post of the series I'll cover trust factors, creating urgency and sealing the deal. 13) Prove it Social proof is your most powerful persuasion tactic. If you've made claims about your product or service, here's how you back them up. Your readers will naturally consider what you […]
Read time: 3 minutes In part 3 we will continue with the writing of your killer sales copy, with a focus on holding the reader's attention.