Read time: 4 minutesBrilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

Read time: 5 minutesDoes your sales copy inspire action? You dug the well, you installed the pump, you've primed it... but will it now fill your bucket?

Read time: 3 minutesFor a real estate pro, which is better, or do you even need social media if you're actively publishing fresh content on your site?

Read time: 2 minutesIf you've been wondering if your content marketing is on track, here's a simple checklist.

Read time: 9 minutesHyper-local content marketing is killer effective, but labor intensive, and therein lies your potential advantage. Success usually comes to those who complete the tasks lazy competitors are unwilling to take on.

Read time: 7 minutesNever assume that your website is working perfectly just because you checked the page you last edited, or you haven't made any updates in a while.

Read time: 3 minutesIt's so important to give of our time and ourselves to receive comments and cultivate engagement from our readers.

Read time: 4 minutes13 actionable items to check off when optimizing your posts and evergreen article pages.

Read time: 5 minutesGoogle has attempted to improve local search, with a particular eye on mobile devices. Google Places and Google+ verifications have helped pinpoint business locations. If you're driving in an unfamiliar area and want sushi, it's very helpful to have all of the sushi locations displayed in Google Maps or Places. Many businesses have benefited immensely […]