Read time: 9 minutes Hyper-local content marketing is killer effective, but labor intensive, and therein lies your potential advantage. Success usually comes to those who complete the tasks lazy competitors are unwilling to take on.

Read time: 7 minutes Never assume that your website is working perfectly just because you checked the page you last edited, or you haven't made any updates in a while.

Read time: 3 minutes It's so important to give of our time and ourselves to receive comments and cultivate engagement from our readers.

Read time: 4 minutes 13 actionable items to check off when optimizing your posts and evergreen article pages.

Read time: 5 minutes Google has attempted to improve local search, with a particular eye on mobile devices. Google Places and Google+ verifications have helped pinpoint business locations. If you're driving in an unfamiliar area and want sushi, it's very helpful to have all of the sushi locations displayed in Google Maps or Places. Many businesses have benefited immensely […]

Read time: < 1 minute There's a risk in going in light. Clients often want to spend far too little, essentially bringing a knife to a gun fight. The internet is very competitive...

Read time: 4 minutes ROI-centric design goes a step beyond user-centric design. It focuses on the bottom line, how much profit the client will realize from the design or redesign.

Read time: 2 minutes The days of creating content only to announce the release of a new product or service are in the past. Every day of the week, effective online marketers have content creation on their to-do list. It could be writing a new pillar article or a blog post, a guest post for another blog, leaving useful […]

Read time: 6 minutes Inspiration is grossly overrated. One of the most important disciplines you will need to develop as a business blogger is becoming a collector of ideas, inspiration and source material...