Read time: < 1 minuteThere's a risk in going in light. Clients often want to spend far too little, essentially bringing a knife to a gun fight. The internet is very competitive...
Online Writing Blog
Read time: 4 minutesROI-centric design goes a step beyond user-centric design. It focuses on the bottom line, how much profit the client will realize from the design or redesign.
Read time: 2 minutesThe days of creating content only to announce the release of a new product or service are in the past. Every day of the week, effective online marketers have content creation on their to-do list. It could be writing a new pillar article or a blog post, a guest post for another blog, leaving useful […]
Read time: 6 minutesInspiration is grossly overrated. One of the most important disciplines you will need to develop as a business blogger is becoming a collector of ideas, inspiration and source material...
Read time: 2 minutesThe purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]
Read time: 3 minutesAn understanding of web analytics is absolutely crucial for any web marketer. Knowing how to read web analytics will let you know if your efforts are actually working and where they are failing.
Read time: 3 minutesIn this Q&A session, we’ll be talking about what Google Penguin and Google Panda are, how they affect SEO, and how older link building strategies no longer work. “What are Google Panda and Google Penguin?” They are major updates to Google’s search engine algorithms. Google Panda came out in 2011 and Google Penguin came out […]
Read time: 3 minutesBacklinks are still very important for SEO, even in this time of increasing social media authority, but they’ve become increasingly more difficult to earn. Panda (February 2011) and Penguin (April 2012) killed all the lazy ways to gain backlinks (and good riddance) but it’s not enough these days just to create great content. Here are […]
Read time: 2 minutesInterruption Marketing Old school marketing is essentially ‘Interruption’ marketing. As most business owners and sales professionals have discovered, these ‘outbound’ marketing strategies have become considerably less effective over the past few years. Many marketing gurus attribute the decline to busier lives. We just don’t have time to be interrupted during our busy days any more. […]