January 14, 2013
Top 10 Ways to Get People to Link to Your Web Content

Read time: 3 minutes Backlinks are still very important for SEO, even in this time of increasing social media authority, but they’ve become increasingly more difficult to earn. Panda (February 2011) and Penguin (April 2012) killed all the lazy ways to gain backlinks (and good riddance) but it’s not enough these days just to create great content. Here are […]

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September 8, 2009
Old School Marketing vs What’s Working Now

Read time: 2 minutes Interruption Marketing Old school marketing is essentially ‘Interruption’ marketing. As most business owners and sales professionals have discovered, these ‘outbound’ marketing strategies have become considerably less effective over the past few years. Many marketing gurus attribute the decline to busier lives. We just don’t have time to be interrupted during our busy days any more. […]

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September 20, 2008
Design For Your Users, Not Google

Read time: 2 minutes SEO web design must target two audiences with every design decision. Here are some things to consider when developing a site that is both user friendly and search engine friendly. 1. Use as much HTML text as possible. Search engines adore plain text. They don’t view images or video files, listen to audio files or […]

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September 10, 2008
Why Searchers Click Where They Do

Read time: < 1 minute Web searchers click on page links because they expect the pages will satisfy their needs. Navigational searchers expect to land at the right site. Informational searchers expect to find in-depth information on a specific subject. Transactional searchers expect to be one step closer to taking action. No matter which approach they take, they will do […]

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September 8, 2007
‘Hit and Run’ SEO vs Continual SEO

Read time: 3 minutes Hired Gun SEO or Relationship Building Through Content? Over the past ten years, our Vancouver SEO business has offered both one-time SEO packages and ongoing SEO programs involving a content strategy. One time SEO packages have been a much easier sell. Over a year, the costs to the client are a bit lower than continual […]

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September 4, 2007
SEO is War

Read time: 2 minutes Top five positions must be snatched away from an opponent.  There are only 5 top five spots. If you want one, someone else has to be toppled from their place at the top. You don't get to the top by showing up with your shiny new site; you will have to fight to be there. […]

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September 2, 2007
They Can’t Buy From You If They Can’t Find You

Read time: 2 minutes If you’re disappointed with the return on investment from your website, you’re hardly alone. A website that costs more to build, maintain and host than it generates in new business is a liability. It’s not working for you, but against you. As advertising tools and business investments, most websites crash and burn. But why? Because […]

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