You're a thought leader, a business owner, a busy executive, a bold entrepreneur, or an influencer. Every day, your inbox fills up, your calendar overflows, and the demands on your time never stop ; not even when you get home.
You realize that you need to maintain a powerful presence on Linkedin, Medium, X, and your own blog. You understand that regular articles, short-form posts, and video scripts engage your audience, build authority, and drive your brand forward. But you simply don't have the time, writing skills or perhaps the desire to write all that content yourself.
You get that the cost of not solving this problem could be massive. Every week you go without publishing, your audience cools. And your competitors fill the vacuum with their voices, their opinions, their stories. Your expertise is fading from the conversation. You feel you've lost control of your narrative and your brand.
I will work closely with you to capture your ideas, your expertise, your unique perspective, and turn them into compelling articles, posts, and video scripts that grow your influence and your brand.
Deep discovery: Through in-depth interviews and research, I will learn your story, your goals, your audience, and your authentic voice. I don't just write for you… l write as you.
Strategic Content Planning: Together, we will map out a content strategy that aligns with your objectives, whether it's building thought leadership, driving engagement, or supporting business growth. I'll help you identify the topics, formats, and platforms that will have the biggest impact for your personal brand.
Consistent, high-quality output: From long-form articles on your blog and Linkedin, to Medium essays and thought pieces, Substack stories or a newsletter, X (Twitter) threads and high-engagement tweets, Instagram/Facebook posts, Quora answers or YouTube and TikTok video scripts, I will deliver content that's on-brand, on-message, and on time.
My clients hire me because l'm not just a writer; l'm a chameleon. I will immerse myself in your language, your style, your worldview. Your content will sound like you, only better; clearer, sharper, more persuasive. Your audience will never know you didn't write it yourself.
And you will always work directly with me, not a faceless team.
The majority of top Search Engine Optimization (SEO) professionals I've met in person and online believe that human content earns higher rankings on Google and Bing… period. It just makes sense, because AI is being trained on authentic, well researched and written, high value human content. Both Google and Bing are looking for “human signals”as critical ranking factors.
I'm old school. I still research each article carefully, take notes and then being writing your piece, edit it twice and proofread it manually. Each article I write is then checked by Originality.ai or GPTZero, and confirmed as both human written (over 90% chance it's "human") and free of plagiarism.
Human-created content is better at understanding and addressing user intent, offering unique insights, expertise, your distinct brand voice and perspective, and for genuinely helping your readers. This aligns with Google’s emphasis on E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness. At this time, human content is still far more engaging, leading to higher user engagement metrics such as time on the page, click-through rate (CTR), and return visits.
Online forums are buzzing with AI "writers" complaining about their articles being de-listed on Google. This is no surprise to the old school SEOs like me. Why would Google or Bing list low value soon-to-be-outdated AI-generated content in their search engine results pages (SERPs) when their own Google Bard and Bing ChatGPT AI engines can spit out results on the fly that are up-to-the minute and more relevant?
It’s actually very simple. Let’s say you want to 4x your results this year. Just 2x the qualified traffic to your site, and then convert 2x more of those visitors into customers.
But simple doesn’t mean it’s easy. The execution can be incredibly challenging for non-copywriters. Telling isn’t selling, and selling isn't closing.
And this is where I come in...
My marketing career began in direct sales. I was on a sales call back in the 80s when I was invited to come work for the company's magazine publishing division. My "sales" role changed that day.
