Canadian Stone

Project type: content marketing
Industry: cultured stone

In this content marketing project, I worked with Mick to promote new products, increase online brand awareness, present visitors with new ideas for including stone products in their home renovation projects, and making tutorial information for do-it-yourself stone installers more readily available.

My first job was to educate website visitors that Cultured Stone® is a actually a brand name, and not just a generic name for stone veneers. Channels included the blog, article pages, landing pages, whitepapers, press releases and social media.

Sample Pages & Posts

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