Project type: content creation
Industry: construction contracting
In the first project we created a landing page for requesting a free renovation estimate. Reid was running a series of Google Ads and needed a form page created and the leads it gathered passed to his Buildertrend dashboard. After a few months he asked us to come up with some way of qualifying the visitors, hopefully before they filled in the form. A pop-up questionnaire / quiz was added to ask 5 qualifying questions.
In the second project we researched, wrote and designed two white papers for Reid, with landing pages to capture leads gathered in exchange for the downloadable ebooks, to use with his Google Ad campaigns. The leads were passed to his Buildertrend dashboard.