Project type: seo copywriting, social media
Industry: residential & commercial contracting, renovations
On this project I had a brand new site to promote, so my initial content targeted 'low hanging fruit' keywords. This strategy enabled us to earn search engine rankings and traffic quicker for niche terms, rather than pursuing the most competitive keywords, with variations of "contracting" right out the gate.
I researched and wrote blog posts for Drew to earn search engine rankings, targeting specific keywords relating to "passive house construction" and "timberframe construction". I also wrote and published blog and social media updates on the passive house project Drew was working on in Comox.