Blog

July 19, 2014
Real Estate Marketing: The Power of Reciprocity

Read time: 3 minutes Reciprocity applies to more than your IDX feed... it's a value commitment to your buyers and sellers that can make it rain.

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June 28, 2014
Content Marketing is a Marathon, not a Sprint

Read time: < 1 minute Content Marketing is a Marathon, not a Sprint. Even with high quality content, published on a regular editorial schedule, great search engine rankings and impressive traffic numbers, your readers will usually return several times before they respond. So we have to keep 'em coming back.

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June 27, 2014
Real Estate Marketing: Are You Saying The Worst Possible Thing?

Read time: 2 minutes The success of several hours of showing homes is often determined in the closing remarks.

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June 22, 2014
Real Estate Marketing: Seeing is Believing

Read time: 5 minutes If you're the best real estate pro for the job, content is how you build your local credibility and authority.

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June 21, 2014
Grow Your Real Estate Business With Your Blog

Read time: 6 minutes Is it possible for the average real estate professional to develop a readership, build a list of subscribers to influence, and eventually generate leads from their blog? Absolutely! But like anything that reliably produces results, it's going to take a lot of hustle. With some help, it's definitely within your grasp.

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June 18, 2014
Real Estate Marketing: Focus on a Very Specific Audience

Read time: 3 minutes It's very tempting to 'cast a wider net' when creating content, hoping to attract a larger audience. And the more you need leads, the better that idea sounds...

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April 17, 2014
4 Ways to Get a Brand New Website Noticed

Read time: 6 minutes If you have just launched a new website, you may feel like you're the last one to arrive at the ball. Everyone's already on the dance floor, and you're standing in the foyer, receiving no attention at all. Just Because You Arrived Last, Doesn't Mean You Have to Finish Last? In the classic fairy tale, […]

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April 6, 2014
Do Blogging and Social Media Still Work for Real Estate?

Read time: 4 minutes Are you frustrated with the lack of results? Have you begun to suspect that blogging and social media don't actually work for selling real estate?

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April 4, 2014
4 Web Design Approaches: Which is the Best for Real Estate?

Read time: 3 minutes Client-centric, user-centric, SEO-centric, ROI-centric... is there a clear winner?

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