March 17, 2014
Why Websites Fail

Read time: 4 minutes Ever wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.

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January 24, 2014
The Shift From Rented Content to Owned Media, and How it Impacts Your Business

Read time: 4 minutes For decades, advertising centered around thrusting a persuasive ad in front of eyeballs. We relied on media companies to develop content, and we rented space. That's all changing, and business owners are taking ownership of their content.

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November 27, 2013
Writing Sales Copy That Converts (Part 2)

Read time: 4 minutes Brilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

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November 9, 2013
Real Marketing Estate Q&A: Do I Need Social Media if I'm Creating Regular Content on my Website?

Read time: 3 minutes For a real estate pro, which is better, or do you even need social media if you're actively publishing fresh content on your site?

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November 3, 2013
Real Estate Marketing: Is Your Marketing Content Getting It Done?

Read time: 2 minutes If you've been wondering if your content marketing is on track, here's a simple checklist.

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August 7, 2013
Content Overload? You Need an Editorial Calendar

Read time: 2 minutes The days of creating content only to announce the release of a new product or service are in the past. Every day of the week, effective online marketers have content creation on their to-do list. It could be writing a new pillar article or a blog post, a guest post for another blog, leaving useful […]

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March 7, 2013
The Importance of Writing Effective Pillar Articles

Read time: 2 minutes The purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]

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March 2, 2013
The Importance of Web Analytics in an Effective Content Marketing Strategy

Read time: 3 minutes An understanding of web analytics is absolutely crucial for any web marketer. Knowing how to read web analytics will let you know if your efforts are actually working and where they are failing.

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