Read time: 5 minutesTo build a lean, mean lead-getting machine, you need to work on your online marketing core first. You must burn off the bloat around the midriff of your website and develop a strong foundation for all your other marketing initiatives.

Read time: 4 minutesEver wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.

Read time: 4 minutesFor decades, advertising centered around thrusting a persuasive ad in front of eyeballs. We relied on media companies to develop content, and we rented space. That's all changing, and business owners are taking ownership of their content.

Read time: 4 minutesBrilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

Read time: 3 minutesFor a real estate pro, which is better, or do you even need social media if you're actively publishing fresh content on your site?

Read time: 2 minutesIf you've been wondering if your content marketing is on track, here's a simple checklist.

Read time: 2 minutesThe days of creating content only to announce the release of a new product or service are in the past. Every day of the week, effective online marketers have content creation on their to-do list. It could be writing a new pillar article or a blog post, a guest post for another blog, leaving useful […]

Read time: 2 minutesThe purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]

Read time: 3 minutesAn understanding of web analytics is absolutely crucial for any web marketer. Knowing how to read web analytics will let you know if your efforts are actually working and where they are failing.