Blog

October 16, 2014
Real Estate Marketing: Leverage Your Story

Read time: 2 minutes Your story is the ace up your sleeve. There are buyers and sellers that will be able to relate better to you than any other agent because of your life experience.

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July 2, 2014
Content Marketing Stats You Can't Afford to Ignore

Read time: < 1 minute 27 million pieces of content are shared every single day and 9 out of 10 organizations already actively market with content...

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June 28, 2014
Content Marketing is a Marathon, not a Sprint

Read time: < 1 minute Content Marketing is a Marathon, not a Sprint. Even with high quality content, published on a regular editorial schedule, great search engine rankings and impressive traffic numbers, your readers will usually return several times before they respond. So we have to keep 'em coming back.

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June 8, 2014
Marketing: Learning to Love the Game

Read time: 3 minutes Everything's marketing. Better marketing, better life. Some people instinctively get that. For others, it takes longer to reach that epiphany.

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May 30, 2014
Turning Your Website Into a Lead Machine

Read time: 4 minutes Is your lead machine/online sales funnel in place? Can you predict how many warm prospects you will have to follow-up with next week?

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May 5, 2014
A Powerful Internet Presence Begins With a Strong Core

Read time: 5 minutes To build a lean, mean lead-getting machine, you need to work on your online marketing core first. You must burn off the bloat around the midriff of your website and develop a strong foundation for all your other marketing initiatives.

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March 17, 2014
Why Websites Fail

Read time: 4 minutes Ever wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.

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January 24, 2014
The Shift From Rented Content to Owned Media, and How it Impacts Your Business

Read time: 4 minutes For decades, advertising centered around thrusting a persuasive ad in front of eyeballs. We relied on media companies to develop content, and we rented space. That's all changing, and business owners are taking ownership of their content.

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November 27, 2013
Writing Sales Copy That Converts (Part 2)

Read time: 4 minutes Brilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

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