Blog

February 28, 2019
7 Trends You can Capitalize on in a Tougher Real Estate Market

Read time: 12 minutes Predictions over the past few months, for what to expect in the 2019 Canadian real estate market, are being greeted with optimism by some real estate professionals and developers, and with great concern by others. The Canadian Real Estate Association (CREA) announced in December that falling home sales in BC are expected to drag national […]

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January 23, 2019
Should You Require Registration for Viewing IDX?

Read time: 4 minutes To gate, or not to gate. This is a controversial topic, with real estate conversion professionals and agents often on opposite sides of the “gate.” I’ll explore both arguments...

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January 15, 2019
How Does Your Website's Design Rate?

Read time: 5 minutes Rating the Design of Your Website. If you evaluate the design of your business site by the bottom line, how does your website measure up?

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July 17, 2017
The Essential Content Marketing Guide for Developers, Builders and Contractors

Read time: 13 minutes Content marketing has surpassed all traditional forms of advertising. If you're not fully onboard, you will likely be invisible to users of the internet; unless everyone has already heard of your brand, and searches for you by name. 90% of all businesses are currently using content marketing to generate inbound leads. Even SEO (the search […]

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March 12, 2015
Content Marketing's Essential Role in Earning Search Engine Rankings

Read time: 4 minutes If you own a website today, like it or not, you are a publisher. Sales and content have become inseparably entwined.

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February 27, 2015
Why Most Websites Will Never Deliver a Return on Investment

Read time: 4 minutes Do good web designers deliver on a checklist of desired design elements and features... or are they defined by the sales that roll in after the re-design?

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February 14, 2015
Owning a Website Doesn’t Automatically Bring in Business Any More Than Owning a Box of Business Cards Does

Read time: 3 minutes Have you been waiting, and waiting, and waiting for your website to bring in new customers? Here's what's missing.

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February 7, 2015
Converting Blog Posts into Leads (Part 4)

Read time: 4 minutes In the final post in this series we talk about converting blog traffic into email subscribers and leads you can follow up in your CRM.

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January 26, 2015
Converting Blog Posts into Leads (Part 3)

Read time: 5 minutes In part 3 we're covering the essential distribution and promotion of your blog post. Without "eyeballs" you're dead.

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