Web design that delivers a solid return on investment is all about your ideal customer, the content that will reach your audience and keep them engaged, building a sales funnel that will convert your visitors into buyers, and providing the optimal user experience for delivering the content they crave. In other words, effective web design begins with your customer and the content and copy we need to create to reach them.
Most websites fail to recover costs — much less provide any return for the owner — because they have it all backwards. The owners produce a request for proposal, with a list of features and design elements they want to see on the new site. The design exists to please the owner(s). After the design and beta site are approved, the pages are populated with content as an afterthought. Sadly, it’s usually the same static stuff that wasn’t working for them at all on the old site.
If the results are to change for your new website, the process must change.