Project type: SEO copywriting
For this SEO project, I wrote article pages and blog posts each month for Greg from 2010 through 2016. I also published social media posts to drive traffic to the website. When he supplied them, I built case study pages from his notes and photos.
It was a fun project. My father was a building contractor, so I have construction experience, which included a bit of roofing.
It also was a pleasure to coach Greg as he created his own posts for "The Daily Climb" blog. As part of the content package, I built and included a multi-site website to target each of the primary cities he was trying to reach in our hyperlocal 'content silo' strategy.