SEO Copywriting

How much are low search engine rankings costing you?

SEO copywriting is online content writing, with a special objective. I'm including carefully researched keyword search phrases your target readers are entering into the Google or Bing search box. The focus is on driving qualified traffic to your website by earning top-5 search engine rankings.

Great SEO writing is storytelling and educational, and it must be of the very highest quality. It has to be authoritative, and fully answer one of the questions your readers are asking. And it does it better than any web page on the planet if you want a top spot in the SERPs (search engine results pages).

Most SEO copy is at least 2,500 words in length, but for very competitive keyword search terms, the pages could run to six times that length, with images, video, graphs and other media. We analyze the competition and then do what it takes to beat them.

But it's more than making Google and Bing happy. Your content must satisfy your human audience as well. Your SEO content must inform, entertain and be 'sticky', so they keep coming back for more. Google keeps track of how often your page is shared and linked to, how much time is spent reading it, how many times visitors return to it, and whether an article, page or post inspires exploration of other content on the site.

Once the article or page is written it needs to be optimized. The title is chosen with great care. Meta keywords and description are entered. The content is added to the site's tagging architecture and site map(s), and schema markup is added.

On long form pillar articles, we also recommend on page SEO, extensive promotion and inbound link building.

Examples of SEO copywriting services include:

  • content audits
  • content strategy
  • blog posts
  • articles
  • content graphic design
  • user experience (UX) writing
  • ghostwriting
  • macro / pillar long-form content
  • magazine features
  • guest posts
  • press releases
  • hyperlocal content (for local search)
  • opt-in copy
  • on-page SEO and schema markup
  • social media micro-content snippets
  • securing testimonials from customers
  • case studies
  • securing backlinks
  • HTML and XML site maps
  • tagging architecture
  • ranking reporting, analytics analysis
  • Google and Bing Webmaster Tools integration
  • training and coaching for your in-house team

Hi, I'm Cole

I have been writing content and copy for over 34 years. In 1987 I began writing ad copy for magazine display ads. My official roles in the publishing house included both ‘art’ and ‘copy’; but when they needed an article, I jumped across to editorial (content).

And then in ’97, I began writing content for the web, and a whole new world of possibilities opened up for content distribution. Despite claims that the internet was completely different, it’s pretty much the very same model as magazine and newspaper advertising. I create incredibly valuable content, to build your audience, and then convert your readership into leads and customers. It's the distribution that is very different.

On the web, we're leveraging Google, Yahoo! and Bing to assure a steady stream of qualified traffic to your website. We need top-5 rankings and eyeballs before we can influence your visitors' buying decision with brilliant copy.

I do not outsource the writing to junior writers. I will personally consult with you on our SEO copy strategy, pitch article ideas to you, conduct scholarly research and then write high-value web content.

Services and Pricing

Blog and article writing focus on expanding your audience, bringing in new readers and engaging old ones. 1,000+ word posts and articles begin at $300 CAD. In the SEO Traffic Builder 4-Pak bundle, however, you save 33%. That’s right, they cost only $200 CAD each for a limited time. (Details below.)

Macro long-form articles (AKA primary source or pillar articles) begin with scholarly research and are written to make you the most respected authority online for your topic while earning inbound links and search engine rankings. 2,500 word+ pillar articles start at $450 CAD*.

Your website is your #1 salesperson. High performing copy will take your visitors through a customer journey (sales funnel) that converts them into paying patients and customers. Website copy makeovers typically start at $2,500 CAD*.

Email sequences build followers and develop relationships with them. Emails start at $150 CAD*.

Case studies build your credibility and value. They generally involve an interview and some research. Case studies start at $400 CAD*.

Other services include complete website audits, content strategy, social media promotion, sales pages, ebooks, whitepapers and email opt-in pages.

IMPORTANT! On monthly retainers and bundles, I offer special pricing.
Our most popular content package right now includes one 1,500 word blog post each week (four each month), for only $800/month CAD* You save 400/mo. This is a limited time offer.

* Prices in Canadian dollars.

There's no better time to reconnect with your audience.


closechevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram