SEO copywriting is online content writing, with a special objective. I'm including carefully researched keyword search phrases your target readers are entering into the Google or Bing search box. The focus is on driving qualified traffic to your website by earning top-5 search engine rankings.
Great SEO writing is storytelling and educational, and it must be of the very highest quality. It has to be authoritative, and fully answer one of the questions your readers are asking. And it does it better than any web page on the planet if you want a top spot in the SERPs (search engine results pages).
Most SEO copy is at least 2,500 words in length, but for very competitive keyword search terms, the pages could run to six times that length, with images, video, graphs and other media. We analyze the competition and then do what it takes to beat them.
But it's more than making Google and Bing happy. Your content must satisfy your human audience as well. Your SEO content must inform, entertain and be 'sticky', so they keep coming back for more. Google keeps track of how often your page is shared and linked to, how much time is spent reading it, how many times visitors return to it, and whether an article, page or post inspires exploration of other content on the site.
Once the article or page is written it needs to be optimized. The title is chosen with great care. Meta keywords and description are entered. The content is added to the site's tagging architecture and site map(s), and schema markup is added.
On long form pillar articles, we also recommend on page SEO, extensive promotion and inbound link building.
Examples of SEO copywriting services include:
I've been writing content and conversion copy for 36 years. In 1987 I began writing ad copy for magazine display ads. My official roles in the publishing house spanned both ‘art’ and ‘copy’; but when they needed an article, I jumped across to editorial (content).
And then in ’97, I began writing content for the web, and a whole new world of possibilities opened up for content distribution. Despite claims that the internet was completely different, it’s essentially the very same model as magazine and newspaper advertising. I research and write incredibly valuable content to build your audience, and then convert your readership into leads and customers. Only the distribution that is very different.
On the web, we're leveraging Google and Bing to assure a steady stream of qualified traffic to your website. We need top-5 rankings and eyeballs before we can influence your visitors' buying decision with brilliant copy.
I do not use AI-generated content or outsource the writing to junior writers. As of July 2023, I'm providing Originality.ai AI scan results with each article to show they're 'human' content and free of plagiarism. When you hire me, you get me. I will personally consult with you on our SEO copy strategy, pitch article ideas to you, conduct scholarly research and then write high-value web content.
Blog article writing focuses on expanding your audience, building authority, bringing in new readers and engaging old ones. 2,000+ word long form articles begin at $600.00 CAD*. In the SEO Traffic Builder 4-Pak bundle, however, you save a whopping 33%. That's right, they're only $400.00 CAD* each for a limited time.
Macro long-form (AKA primary source, core or pillar content) articles begin with scholarly research and are written to make you the most respected authority online for your topic while earning inbound links and search engine rankings. 3,000 word+ pillar articles start at $800 CAD*.
For maximum ROI, you want to use a tried and proven mix of weekly 2,000+ word articles, promoted with micro-content on social media, with a long-form 3,000+ word macro article at least every two months. And you need to commit to a minimum of one year. If you're at 'ground zero' today, becoming the go-to resource in your niche for your city will take some time. Google isn't going to punt the current businesses with top-5 legacy rankings to the curb just because you showed up.
Your website is your #1 salesperson. Most websites have terrible content, all about their people and company... nobody reads that drivel. Bla, bla, bla... High conversion copy will take your visitors through a customer journey or sales
funnel that moves them towards becoming paying customers. Effective copy is all about the benefits to the customer. Website copy makeovers typically start at around $3,000 CAD*.
Email sequences build followers and develop relationships with them. Sales emails start at $125 CAD* each.
Case studies build your credibility and value. They generally involve an interview and some research. Case studies start at $300 CAD*.
Other services include complete website audits, content strategy, social media promotion of your content, sales pages, ebooks, whitepapers and email opt-in pages.
BUNDLES AND SPECIAL PACKAGES
Save 33% with the SEO Traffic Builder 4-Pak: Our most popular content package right now includes one 2,000+ word carefully researched and well-written blog article each week (four each month), for only $1,600 CAD*, on a monthly retainer. You save $200 per article ($800 each month)... that's huge! This is a limited time offer, so grab your 33% savings while you can. And consider locking those savings in with a year's commitment.
There's no better time to reconnect with your audience.