Are you a health practitioner who struggles to write enough articles to build authority and generate qualified traffic to your website?

Do you need help with building your email list?

Has your website failed to earn top-5 search engine rankings on Google and Bing?

Are you disappointed with the number of inquiries or appointments you're getting from your site? Do you need assistance with your sales funnel(s) or the patient onboarding process?

Does your copy fail to convert visitors into buyers of your health and wellness services, packages and products?

Having an expert health writer can be a game-changer

I'd like to take over the heavy lifting, so you can focus on the things you're passionate about

Remember what your focus and purpose were, before all of the marketing and administration challenges? It's time to take back your time! Let me give your website's copy a checkup and map out a strategy for optimal health on the bottom line.

The words we use are particularly important in medical and health copywriting because they affect procedures, drugs and potential side effects, functional medicine supplements, diet and other health and wellness recommendations.

I help health professionals earn authority online, demonstrate expertise, get more traffic, and convert more visitors into patients and customers.

It's not the job of SEO to make pigs fly. I earn search engine rankings and qualified inbound traffic for your health website with valuable health content, published on a regular basis.

Medical and health content (SEO copywriting) of the highest calibre

  • I start with consumer research, to determine topics your audience is currently searching for.
  • I pitch article ideas to you for approval, based upon your audience.
  • I then complete scholarly research and reference reputable studies with citations.
  • A title is chosen that will attract social media clicks when your new article is promoted.
  • SEO is included, and each piece of copy and content is search engine optimized. I begin with keyword research, to discover the optimal high traffic/low competition (HTLC) keywords for your niche, topic and city.
  • You'll receive 100% unique content, verified by Copyscape.
  • Content is formatted so it's easy to read, on desktop, laptop, tablet and especially mobile phones.
  • A royalty-free stock image can be included without charge to support the content I write.
  • And finally, a professional proofreader checks my writing before it's published.
  • I can also 'place' your content on your site for you, creating your ghostwritten post or page. I have experience with WordPress, WiX, Squarespace, Constant Contact, WooCommerce, Shopify, Magento, BigCommerce, Joomla! Drupal and other major platforms.
  • On-page optimization is included if I'm 'placing' the article for you.
  • And UX copywriting delivers the best communication and user experience possible.

You will never earn top-5 search engine rankings, inbound links, likes and shares, newsletter sign-ups or traffic with the content your website does not have.

Conversion copywriting

  • I offer complete website copy makeovers, with 'leak-proof' sales funnels that take your visitor from 'hello' to 'loyal customer'.
  • I write opt-in pages, articles and posts that add visitors to your email list each week. I also design and write the 'ethical bribe' ebooks and white papers that encourage subscription.
  • And I write the email sequences that keep new subscribers on your list after they join.
  • Does your website need a patient onboarding strategy and systems?
  • Direct response service and product sales pages are written with strong calls to action.
  • Email sales letters and newsletters keep your clinic or health business top of mind.
  • I write eCommerce product descriptions that increase online sales.
  • My landing pages convert AdWords and Facebook Ads traffic into leads and customers.

If you're trying to grow your practice or business, think of it this way. If we 2x the qualified visitors your site receives with content and also 2x the conversions with more effective copywriting, your results should increase 4x.


I write engaging content your readers and search engines will love, to increase traffic and readership, and convert readers into leads and customers. I’m a direct response copywriter and content strategist. I specialize in writing sales letters and creating email letter sequences. I also design lead generation funnels and write the landing pages and white papers that convert your visitors into patients, subscribers and customers.

I have been designing, researching and writing content for over 33 years. In 1987 I started writing ad copy for magazine display ads, and some editorial content, and in '97 moved to digital on the web.

Case studies




Clients love the work I do

Great job all round!
Service and communication were efficient and professional, and the work of a high standard.
I would highly recommend his services and look forward to working with Cole again.

Jane Hunter

Jane Hunter

I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.
The only one I’ve had great and consistent results with is Cole Wiebe. Give him a call and mention my name, he’s a real pro.

Darrell Cassidy

Darrell Cassidy

Buoyant Creative


Schedule a quick 20-minute strategy session

Questions to consider before our call:

  1. What are your goals? Are you hoping to onboard more patients, sell more packages or products? Do you want more personal time?
  2. How is your SEO? Are you coming up in the top-5 results for your search terms on Google?
  3. Does your website's content adequately showcase your expertise?
  4. Do you have a 'leak-proof' conversion funnel, with social media, articles, blog posts, case studies and testimonials, and strong calls to action?
  5. What can I do to save you time? I want to help you streamline your business or practice, by improving your website integration.


SEO Copywriting

Not showing up in Google? It's frustrating and costly! I can write ‘findable' content that builds your site's authority online and improves your rankings on Google and Bing. Amazing content also encourages social shares and attracts high quality, relevant inbound links to your website's pages and posts.

Direct Response Copywriting

If your website isn't generating the sales and leads you hoped for, I'd like to help. I write sales letters, and create sales funnels, landing pages, white papers, Facebook ads, etc. I can also design your site's content flow, and write web page copy with strong calls to action.

Content Marketing

I create engaging content your readers will love and will map out a content marketing strategy for you. High value content attracts attention, increases brand awareness, generates leads, expands your customer base and engages an online community of loyal fans.

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