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CONTENT MARKETING WRITER AND STRATEGIST, CONVERSION COPYWRITER
EXPERT COPYWRITING FOR THE HEALTH PROFESSION
Are you a health practitioner who struggles to write enough articles to build authority and generate qualified traffic to your website?
Do you need help with building your email list?
Has your website failed to earn top-5 search engine rankings on Google and Bing?
Are you disappointed with the number of inquiries or appointments you're getting from your site? Do you need assistance with your sales funnel(s) or the patient onboarding process?
Does your copy fail to convert visitors into buyers of your health and wellness services, packages and products?
Having an expert health writer can be a game-changer
I'd like to take over the heavy lifting, so you can focus on the things you're passionate about
Remember what your focus and purpose were, before all of the marketing and administration challenges? It's time to take back your time! Let me give your website's copy a checkup and map out a strategy for optimal health on the bottom line.
The words we use are particularly important in medical and health copywriting because they affect procedures, drugs and potential side effects, functional medicine supplements, diet and other health and wellness recommendations.
I help health professionals earn authority online, demonstrate expertise, get more traffic, and convert more visitors into patients and customers.
It's not the job of SEO to make pigs fly. I earn search engine rankings and qualified inbound traffic for your health website with valuable health content, published on a regular basis.
Medical and health content (SEO copywriting) of the highest calibre
You will never earn top-5 search engine rankings, inbound links, likes and shares, newsletter sign-ups or traffic with the content your website does not have.
If you're trying to grow your practice or business, think of it this way. If we 2x the qualified visitors your site receives with content and also 2x the conversions with more effective copywriting, your results should increase 4x.
S C BRADY, MD
Clients love the work I do
Great job all round!
Service and communication were efﬁcient and professional, and the work of a high standard.
I would highly recommend his services and look forward to working with Cole again.
I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.
The only one I’ve had great and consistent results with is Cole Wiebe. Give him a call and mention my name, he’s a real pro.
How much do you charge?
Blog and article writing focus on expanding your audience, bringing in new readers and engaging old ones. 1,000+ word posts and articles begin at $300 CAD*. In the SEO Traffic Builder 4-Pak bundle, however, you save 33%. That's right, they cost only $200 CAD* each for a limited time. (Details below.)
Macro long-form (AKA primary source or pillar content) articles begin with scholarly research and are written to make you the most respected authority online for your topic while earning inbound links and search engine rankings. 2,500 word+ pillar articles start at $450 CAD*.
For maximum ROI, you want to use a tried and proven mix of weekly 1,000+ word articles, promoted with micro-content on social media, with a long-form 2,500+ word macro article at least every two months. And you need to commit to a minimum of one year. If you're at 'ground zero' today, becoming the go-to resource in your niche for your city will take some time.
Your website is your #1 salesperson. Most websites have terrible content, all about their practice or company... nobody reads that crap. Bla, bla, bla... High conversion copy will take your visitors through a customer journey (sales funnel) that moves them into paying patients and customers. Website copy makeovers typically start at $2,500 CAD*.
Email sequences build followers and develop relationships with them. Emails start at $125 CAD* each.
Case studies build your credibility and value. They generally involve an interview and some research. Case studies start at $300 CAD*.
Other services include complete website audits, content strategy, social media promotion of your content, sales pages, ebooks, whitepapers and email opt-in pages.
BUNDLES AND SPECIAL PACKAGES
Save 33% with the SEO Traffic Builder 4-Pak: My most popular content package right now includes one 1,000+ word carefully researched and well-written (by me personally) blog article each week (four each month), for only $800 CAD*, on a monthly retainer. You save $100 per article ($400 each month). This is a very limited time offer, so grab your 33% savings while you can. The button is immediately below the FAQ section.
Or ask me about creating a package just for you.
* Prices in Canadian dollars.
Do you offer any guarantee on your content writing?
Realistic expectations are important. Sales letters, where there's already traffic, can indeed begin increasing conversions as soon as they're published. Adwords or Facebook Ads can also deliver quick results, with good copywriting. Traffic, on the other hand, is determined by search engine rankings, and the links and traffic earned by your growing body of content.
Effective content marketing will take some time. Our content strategy will be rolled out over a period of months. Anyone who tells you your site will be bursting at the seams with new patients and a flood of orders, in only a month or two, is having you on. 🙂
There's an immutable law in commerce... we get what we pay for. Hiring an expert copywriter in the health sector like me, instead of the lowest bidder on a job board makes a huge difference; so you're already way ahead in the game.
Frequency and depth also matter. One or two articles a week will build your body of content faster and, of course, get you there a lot quicker than only two articles all month. 2,500-word pillar articles carry a lot more clout than 1,000-word posts, so you should at least consider adding one per month to your plan.
One or two 500-word posts are simply not going to rocket you to the top of the search engines or gain you much credibility or popularity in your healthcare niche. There's too much competition out there, in terms of indexed pages.
For monthly retainer plans, on a one year contract, I offer an "I will until" guarantee. A year is sufficient time to earn a solid presence. The guarantee will be outlined in the proposal/agreement. If I have not achieved the target objectives we agreed upon within the one year period, I will keep working each month on your website's content and promotion, without any further fees, until I achieve those results, for up to twelve additional months.
Needless to say, I'm highly motivated to deliver the agreed target results within one year, and I'm predicting that your return on investment will more than convince you to invest for a second year.
Do you write for other niches, or just health and medical?
I've written for a wide variety of business and professional niches over the past 33 years. So yes, I can write on any topic, and do take on other jobs.
So why the focus on the health niche? Health has become a personal interest of mine, and I spend hours each week researching topics for myself. Near the end of 2017, I was not well. I was tired all the time, overweight and suffering from acute brain fog... it was difficult to do my work. I lost 55 pounds on the ketogenic diet (and have kept it off), I've taken up Qigong and am more active, and I'm back to researching and writing more than 60 hours a week. I'm also a student of longevity (I'm 62). I feel better than I did twenty years ago, and enjoy helping others make better health and lifestyle choices through my writing.
Can't I just take one of those online copywriting courses?
There's an old adage: "Those who can do. Those who can't teach." Successful copywriters – the ones who get results for their clients – are writing sales copy and engaging content every day, typically 60+ hours a week. They don't have time to create and then pitch their course through webinars and YouTube videos.
I believe there are good old fashioned copywriters – salespeople behind a keyboard – and there are the "course peddlers." There is no quick and easy shortcut to mastering the craft. Most so-called copywriters are marketing their courses or coaching program full-time. It's what they do 'instead of' copywriting.
If self-help videos, courses and ebooks were the answer to what ails the world, you would not have a medical practice, and I wouldn't be writing sales copy. YouTube and ebooks would replace the world's professionals. I still believe that hands-on expertise and years of experience hold great value, and it's why I'm so committed to helping healthcare professionals get their message out there.
Schedule a quick 20-minute strategy session
Questions to consider before our call:
- What are your goals? Are you hoping to onboard more patients, sell more packages or products? Do you want more personal time?
- How is your SEO? Are you coming up in the top-5 results for your search terms on Google?
- Does your website's content adequately showcase your expertise?
- Do you have a 'leak-proof' conversion funnel, with social media, articles, blog posts, case studies and testimonials, and strong calls to action?
- What can I do to save you time? I want to help you streamline your business or practice, by improving your website integration.
Not showing up in Google? It's frustrating and costly! I can write ‘findable' content that builds your site's authority online and improves your rankings on Google and Bing. Amazing content also encourages social shares and attracts high quality, relevant inbound links to your website's pages and posts.
Direct Response Copywriting
If your website isn't generating the sales and leads you hoped for, I'd like to help. I write sales letters, and create sales funnels, landing pages, white papers, Facebook ads, etc. I can also design your site's content flow, and write web page copy with strong calls to action.
I create engaging content your readers will love and will map out a content marketing strategy for you. High value content attracts attention, increases brand awareness, generates leads, expands your customer base and engages an online community of loyal fans.
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