Blog

July 8, 2025
The Definitive FAQ Guide to Finding and Working with a Ghostwriter

Read time: 9 minutesAre you a founder, executive, or thought leader considering whether hiring a ghostwriter is the right move for your personal brand? Your responsibilities have grown, while your time has become increasingly valuable, and producing high-quality content regularly now feels overwhelming. It's the natural evolution. Many successful leaders have partnered with ghostwriters to help articulate their […]

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June 23, 2025
Brand Voice Reinvented: Building Trust and Value in 2025

Read time: 6 minutesThe landscape of branding has undergone a seismic shift. Striking new logos and trendy colour palettes, accompanied by a few viral videos are no longer creating much attention. Online marketers have been screaming, "Attention is currency," pummelling their clients' audiences with clickbait reels and pay-per-click ads that deliver disappointment rather than answers and connection. Customers […]

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July 10, 2023
Structured Data: Unlocking Your SEO and Content Creation Super Power

Read time: 11 minutesDeveloping a successful content strategy is essential for any business or organization that relies on the Internet for online sales or lead generation. Structured data can be of great importance in creating and refining information that will be viewed by potential customers and visitors on Google or Bing. Concentrating on structured data, content creation and […]

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January 25, 2023
12 Reasons Your Content May not be Ranking on Google: Your Action Plan for 2023

Read time: 17 minutes12 of the most common reasons why your website's content may not be ranking on Google with tips for improving your SEO strategy

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February 22, 2020
This is the Reason Your Sexy New Healthcare Website’s Failing

Read time: 5 minutesThe ROI on most websites is terrible… even the drop-dead gorgeous ones. Fortunately, there is a way better way.

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August 26, 2019
Converting Blog Posts into Sales Leads

Read time: 15 minutesAre you publishing regular blog posts, but not getting a return on that investment? Here's why it doesn't play out as hoped for many business blogs.

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August 14, 2019
Do You Have Top-5 Google Rankings, but no New Patients or Customers?

Read time: 4 minutesSearch engine rankings alone may not get the job done. Stop waiting for patients and clients to think of you and use content to keep your business top of mind.

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July 25, 2019
Is the Discovery Process Necessary for an Effective Website?

Read time: 6 minutesYou're buying a successful strategy, and the professional behind it, more than a collection of pixels that make up your website on the screen.

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June 12, 2019
6 'Kick Ass' Search Engine Optimization (SEO) Tactics for Real Estate Sites

Read time: 4 minutesAn actionable list you can start on today to improve the rankings of your real estate website.

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