Many people don’t understand branding. It’s not your logo or corporate colors, although these help customers identify with what they believe your company stands for.
A good place to start in defining your brand is to rediscover why you exist? Why did you become involved with this business? What are you passionate about and what are the problems are you trying to fix? Your products and services are only a means to delivering a solution.
Defining your brand is about pinpointing what makes you stand out in the crowded marketplace and where you can dominate, discovering how you can redefine your market and isolating your unique selling position (USP).
How do you deliver a better experience than the competition? Your business literally lives and dies with how your customers experience your product or service.
Are you shaking things up to be, or remain, the leader in your industry, at least in your geographic area?
Internet Marketing Consulting