Content marketing is the practice of developing informational and creative materials that are relevant and interesting to potential customers. It's about cultivating passionate subscribers to your brand through regular publishing of engaging content.
Is it new? Content marketing is not really new, although the current buzz on the web would suggest that content marketing is a brand new strategy that is “replacing SEO.” It is our belief that good SEO's, online marketers and consultants have been working with clients to create valuable, relevant and informative content for their visitors for some time now. Quality content increases visibility through improved search engine rankings, social mentions, inbound links from related websites and subscriptions to feeds and email newsletters. It's not just about search engines, however. Providing value with content positively influences purchasing decisions and builds brand loyalty.
Does content marketing improve search engine rankings? Yes, our experience indicates that Google, Yahoo! and Bing do reward websites that publish fresh original content regularly. It is therefore a component in any solid SEO strategy.
How does content marketing mesh with social media? When people read something that is interesting they will want to share it with friends and colleagues. Who will in turn share it with others. Search and social fuel each other.
Will this bring us more business? Good content writing on websites and company blogs encourages readers to return or subscribe to further content updates. When they subscribe to your newsletters or blog feed you have the ability to educate and influence.