1) Content marketing can increase the backlinks your site receives from authority websites, social shares and search engine rankings. This will make you more ‘findable' and increase your traffic. It should also increase your subscribers (influence).
2) The internet has created a new breed of educated consumer. Content marketing provides you with opportunities to engage with prospective customers researching the products and/or services you offer.
It encourages corporate transparency.
Prospective buyers also trust companies that care enough to freely give useful information over those that only appear interested in making a sale.
3) It enables you to establish a local or global reputation as an industry authority.
4) You can cultivate brand ambassadors by providing extraordinary education and support for your existing customers online.
Your company should also have considerably less complaints and support calls.
Another spin-off is that prospective customers researching your products will see how well you look after your customers after the sale.
I welcome your comments. How has content marketing increased your visibility, improved your relationships with customers and affected your company's bottom line?