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Are you disappointed with your website's performance? My father was a buiding contractor. When I was young he often repeated the adage, "measure twice, cut once." Most web designers and Internet marketers measure never, cut many... gambling with your money.
Savvy Internet marketing professionals rely on state of the art software and analytics to invest client marketing dollars wisely.
Great marketing requires that you be all over the results of your campaign, measuring response rates by raw numbers, percentages of target groups, sales volume, market share and other benchmarks.
If you don't know what's broke how can you fix it? Marketing decisions need to be based upon empirical evidence, not whims. Our website analytics show you where your website traffic is coming from, how visitors are using your website and what we can do to improve your website's performance. We'll provide you with the complete picture. Our information allows you to track the return-on-investment of advertising campaigns and internet marketing effectiveness. This information helps us fine-tune your search engine marketing to increase online revenues and lower your operating costs.
We deliver results! On average, websites that optimize performance with web analytics double their sales or other desired business objectives. The Internet is the ultimate competitive playing field, and users won't invest their time and mental energies struggling with websites that do not respect their right to simplicity. It's just too easy to click elsewhere.
Some of the data we compile
• Unique visitors to the site (hits are a virtually a useless indicator)
• Length of visit
• Visitor entry and exit pages
• Tracking of visitor path, the lead generation/sales process
• Where your website traffic is coming from by region
• Websites that refer traffic to you, backlinks analysis
• Which search engines your visitors are using
• Which pay per click campaigns are working, which aren't and your return on investment
• Which pay for inclusion directory listings are sending traffic
• Traffic generated by print media
• Search engine positioning
How we use the data
We will increase the length of visits so that selling and contact opportunities are optimized. We tweak your website's content to improve conversion ratios — vistors to leads/sales. Visitor flow is monitored and we make adjustments so that visitors take the desired action. We'll customize web copy, usability and design to best address your unique visitor profile.
We'll show you which pay per click and print media campaigns get the best results, including ROI (return-on-investment) analysis, so that you get a better return for your marketing dollars.
We monitor the results of our search engine optimization and can then determine where more effort is needed in order to drive more traffic to your site and increase the ranking of individual keyword terms.
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Let's Fix it Today!
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