Want to build a bigger, better business? Build bigger, better content.
In order for your web site to rank on the first page search engine results of Google, Yahoo! and Bing it must deliver search engine optimized content. Insert too many keywords and your site can be penalized for keyword stuffing. Include too few keywords, or the wrong keywords, and the search engines won’t be able to determine the theme of your content or its relevance. Effective web copywriting requires a delicate balance.
The links and shares your content attracts now are an important ranking factor as well. Content that is ridiculously valuable to your audience is usually brilliant SEO copy as well.
Google is also looking for authority and naturally occurring links. Writing extremely valuable content is the best way to earn the links Google values. Publishing content on high authority third party sites helps us build quality backlinks.
Targeting the most sought after short-tail keywords can be a costly mistake. For the fastest results, our keyword research helps us target long-tail keyword phrases that are heavily searched, but have relatively low competition.
Search engines continually change their algorithms, making SEO a moving target. As web copywriters, we refresh the optimization of pages from time to time, particularly for very competitive search terms.
To rank in the top-5 your site needs fresh, optimized content, published on a regular basis. Very few businesses have staff with the skills to consistently write epic quality (far better than anything the competition is creating) content that is both interesting and valuable to their readership, highly shareable and attractive ‘spider food’ for the search engine robots. And finding the time to write it, while running a successful operation, is almost impossible.
We write blog posts, high-conversion marketing copy and “evergreen” articles for your human visitors first, but every page is also carefully optimized to attract your second audience, the search engine robots.