Most companies have discovered that old-school 'outbound marketing' tactics just aren't working any more. People have become far too busy for 'interruption marketing'. By interruption marketing we mean trade shows, direct mail, TV and radio advertising, magazine and newspaper ads, telemarketing and cold calling, and of course email blast campaigns. Consumer demand for relief has led to solutions like caller ID, spam blocking and ad-free TV for eliminating these interuptions from our lives.

What's working these days are Web 2.0 connections — 'inbound marketing' — contacts made through social media.
Inbound marketing strategies include search engine optimization (SEO), social networking (Facebook, Twitter, MySpace, LinkedIn, etc.), social bookmarking (Digg, StumbleUpon, Delicious, Technorati, etc.), blogging and RSS content delivery, offering free trials and software, public relations and permission newsletters. These initiatives empower consumers, enabling them to receive only the information they want.

At the Cole Wiebe agency we specialize in making your brand highly visibible through social media.