In order for your web site to rank on the first page search engine results of Google, Yahoo! and Bing / MSN it must deliver search engine optimized content. Insert too many keywords and your site can be penalized for keyword stuffing. Include too few keywords, or the wrong keywords, and the search engines won't be able to determine the theme of your content or its relevance. It's a delicate balance. Search engines continually change their algorithms, making SEO a moving target. It may be necessary to refresh the optimization of your pages from time to time, particularly for very competitive search terms.

To rank with the best your site needs fresh, optimized content added on a regular ongoing basis. Very few companies have staff with the skills to write content that is both interesting to their readership and attractive 'spider food' for the search engine robots. And finding the time to write it, while running a successful business, can be almost impossible. That's where we come in.

At the Cole Wiebe internet marketing agency we write ad copy and articles for your human visitors first, but every page is also carefully optimized to attract your second audience, the search engine robots.