Google’s Author Rank is the next big thing that’s set to explode on the SEO scene. While it is not wide-spread yet, having a good author rank is going to be key to getting a high ranking over the next few years, at least if Google’s gamble pays off. Author Rank would appear to be Google’s method for promoting Google+ over Facebook in a way that Facebook cannot match.
What are Author Rank and Authorship?
The Authorship program is a way to associate content that you create with your own specific Google+ profile. Google has publicly stated that content that is associated with someone with a verified Google+ account will have a higher ranking than content that lacks this association. Through this program, Google hopes to bring even more relevance to both its search engine and its social media platform.
Associated with this is Author Rank. This is a score that reflects your productivity and the value of your content. As you generate regular content and people share it, this ranking goes up. We can assume that as Author Rank rises, so does authority and eventually placement on Google’s search engine.
As Google’s CEO says: “The true cost of remaining anonymous, then, might be irrelevance.” As a business owner, this is a strong wakeup call to start getting into Google+ now before this starts to pick up steam. You need Author Rank to prove that you have authority in Google’s eyes.
Is Author Rank going to replace Page Rank?
No. Author Rank is meant to supplement PageRank, not replace it completely. However, it is definitely going to be something that SEO companies are going to need to take into account. Businesses may be reluctant to have their business’ pages associated with various Google+ accounts. Time will tell if Google will present an option for large corporations.
How will Author Rank improve my authority?
Author Rank is still very new and our company is studying its effects, but there are a few things we can deduce from Google’s actions so far. First, Google has openly said that pages with author tags will have a higher placement in their search pages. It is a well-known fact that having a high ranking on Google’s page, especially the first few results, vastly increases the amount of traffic that you receive. Second, Google is also beginning to bundle similar results with the same author by adding a “More by ” link next to search results. As people associate your content with your picture and profile they will become more interested in other material that you have specifically authored, or so the theory goes. The result is a move away from contents and authors standing apart in the online space. Anonymous content will soon be no more, at least in Google’s search engine.