Blog

January 11, 2014
Increasing Your Business Blog's Readership and Authority

Read time: 6 minutes Many bloggers suffer from technology and content overload. Is there relief and a better way to increase readership and authority?

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December 13, 2013
Writing Sales Copy That Converts (Part 4)

Read time: 5 minutes « Continued from Part 3 In this last post of the series I'll cover trust factors, creating urgency and sealing the deal. 13) Prove it Social proof is your most powerful persuasion tactic. If you've made claims about your product or service, here's how you back them up. Your readers will naturally consider what you […]

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December 6, 2013
Writing Sales Copy That Converts (Part 3)

Read time: 3 minutes In part 3 we will continue with the writing of your killer sales copy, with a focus on holding the reader's attention.

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November 27, 2013
Writing Sales Copy That Converts (Part 2)

Read time: 4 minutes Brilliant sales copy is all about "them." That's right, the customer. How are you improving the quality of their lives?

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November 14, 2013
Writing Sales Copy That Converts (Part 1)

Read time: 5 minutes Does your sales copy inspire action? You dug the well, you installed the pump, you've primed it... but will it now fill your bucket?

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November 3, 2013
Real Estate Marketing: Is Your Marketing Content Getting It Done?

Read time: 2 minutes If you've been wondering if your content marketing is on track, here's a simple checklist.

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August 7, 2013
Content Overload? You Need an Editorial Calendar

Read time: 2 minutes The days of creating content only to announce the release of a new product or service are in the past. Every day of the week, effective online marketers have content creation on their to-do list. It could be writing a new pillar article or a blog post, a guest post for another blog, leaving useful […]

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August 5, 2013
How To Create Great Content Day After Day After Day...

Read time: 6 minutes Inspiration is grossly overrated. One of the most important disciplines you will need to develop as a business blogger is becoming a collector of ideas, inspiration and source material...

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March 7, 2013
The Importance of Writing Effective Pillar Articles

Read time: 2 minutes The purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]

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