Internet marketing involves many different components that interact with one another. With the new role social media plays, it’s become even more complex. It’s like an engine. All the parts must work together to gain optimal results.
We measure a multitude of metrics on our clients’ websites, ad campaigns, social media and other internet marketing initiatives. They give us the feedback necessary to understand:
It can be a bewildering amount of data for the uninitiated. But, web analytics are the most direct means of measuring the effectiveness of any changes we make to your internet marketing strategy. We’ll be able to track over time how little changes here and there can boost behavioral changes in your visitors.
As they say, “You can’t fix it, if you don’t know what’s broke.” Getting good data from web analytics and breaking it down is analogous to getting tests run by a doctor and learning their interpretation. The health of your site is equally important. For clients on our SEO / content marketing programs, I personally provide video commentary to provide meaning to the data.