Blog

June 28, 2014
Content Marketing is a Marathon, not a Sprint

Read time: < 1 minuteContent Marketing is a Marathon, not a Sprint. Even with high quality content, published on a regular editorial schedule, great search engine rankings and impressive traffic numbers, your readers will usually return several times before they respond. So we have to keep 'em coming back.

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March 17, 2014
Why Websites Fail

Read time: 4 minutesEver wonder why your website isn't gushing a flood of leads? We can learn from the oil boom early in the 20th century, and how failure to adapt ruined many oil men.

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March 7, 2013
The Importance of Writing Effective Pillar Articles

Read time: 2 minutesThe purpose of content marketing is to get people to come to your website because of the quality of the content you present to visitors. How is this accomplished? One of the most effective strategies is writing pillar articles. Pillar articles are core articles or blog posts that people refer to again and again, generating […]

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