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SEO copy writing, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for your visitor, and also targets specific search terms. Its purpose is to rank your website highly in the search engines for your targeted search terms. In other words, we write for both of your website's audiences: your human visitors and robot (search engine spider) visitors.
As well as the viewable text, SEO copywriting usually optimizes other on-page elements (code) for the targeted search terms as well. These include the Title, Description and Keywords meta tags, headings ('h' tags) and alt text describing images. Image files are named to present keywords to search engines.
The idea behind SEO copywriting is that search engines want genuine content pages and not 'doorway pages' created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
In addition to carefully optimizing the text and code for each original page, we write highly optimized article pages. Again, not to be confused with 'doorway pages', these pages provide additional quality content to enrich the visitor experience while providing more keyword data for the search engines. Article pages become an extension of your website, creating internal backlinks, or they can be published on other 'on topic' websites with external backlinks to your site.
Blog marketing has become a popular method of providing quality dynamic content for the search engines to index, with internal backlinks to your primary product/service pages. The best part about a blog is that — done right — your customers and visitors will write some of your content for you. We can build and maintain your blog, handling almost all of your day to day maintenance for you.
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