Keywords are the cornerstone of your search engine optimization. Getting them right can mean the difference between being a nobody on the Internet and coming up as the first site in Google search results.
Brand Keywords are associated with your company’s brand, or the product line your market. Many website owners will target a short tail keyword like ‘widgets’, where including the brand XYZ to create ‘xyz widgets’ would increase their visibility immediately.
Regional Keywords associate your location with a product or service you market. Targeting ‘vancouver widgets’ would be more effective than targeting ‘widgets’ alone, and a long tail term like ‘vancouver xyz widgets’ could yield even more traffic.
Demand/Supply Ratio We look for keywords with a high demand (heavily searched) and low supply (not promoted heavily by competitors’ sites as yet). This approach provides the most traffic over the shortest time frame.