SEO is not a one time deal, a ‘set it and forget it’ procedure. Getting to the first page can take six months to a year; and its going to be an ongoing competitive struggle every week or month to stay there. Your competitors want the very same top-10 spots you do and companies that are serious hire SEO professionals to help them secure those positions. We quite literally ‘out content’ and ‘out link’ the competition.
If we put you into first page search results on Google, for your target keywords, that means someone else lost those positions. You can bet the owners of those sites are going to email or call their hired guns as soon as the drop in rankings and resulting traffic are discovered. A level playing field in Internet marketing is a myth.
The company that invests more time and resources into developing quality relevant content, social media and inbound links from high authority sites generally wins. The little ten page website without a blog, social media presence or linking strategy is going to be buried alive by a site with forty carefully written pillar pages in addition to their core pages, two hundred blog posts, well implemented social media across quite a few channels and dozens of guest posts that deep-link back to the site. The newcomer joining the fray has a lot of catching up to do. With limited returns from Yellow Pages, print ads and other media, putting off content marketing even one day can be very costly to the bottom line.