I’m frequently asked to define SEO. First of all, a lot more than Search Engine Optimization is required to market your products and services effectively on the Internet. Traffic is only part of the equation.
I firmly believe in ‘SEO web design’, where optimization of the site occurs on the design, code and content levels. I get excited about websites that are built right from the ground up, sites that rank well, sell well and build your company’s brand. Search engine optimization (SEO) as a Band Aid™ that is applied to a site with poor rankings, and little or no traffic, it is certainly better than nothing, it is not the optimal SEO strategy.
Your site should be designed to inform and enlighten, and it should persuade your visitors to take action. Keywords, back links, content development, social media, PPC… they’re just tools we employ to bring you more visitors who will increase your goal conversions.