Market research can become a disorganized mess very quickly. ‘Clipping’ reference materials, filtering through vast amounts of digital ‘noise’ to end up with just a few nuggets that can be woven into the next blog post or article, can be exhausting. It’s hard work and it takes discipline.
And therein lies our unfair marketing advantage. Do that which your competition is unwilling to do and you have what it takes to surpass them. It’s essential to know everything we can about the people we’re trying to reach, if we’re going to offer content they’ll engage with, if we’re going to draw them into your audience. It’s precisely because this work is hard that makes it one of the most essential things we can do to promote your brand. Many of your competitors will not bother, do a good job of it, or even think to hire an online brand evangelist.