Have you ever been guilty of underestimating the value you bring to prospective clients?
Do you see competing agents as having more going for them? Do they have more years in the business, and an enviable reputation for being the go-to person for listing or showing homes in your area? Do their signs seem to be on every desirable property? Perhaps they have the token Mercedes or Range Rover for schlepping clients around in style, while you drive a Honda.
You may be overlooking a major advantage.
The ace up your sleeve
Have you ever apologized for the career you had before real estate, or tried to hide your history? Here's the thing; not that many enrolled in the real estate licensing course right out of university, or are second or third generation agents that grew up in a prominent real estate family. Many of the top performers had another life before real estate.
Your life experience can become your greatest asset, because it helps you better relate to a certain type of prospective buyer or seller. What you see as a very “ordinary” and unrelated past, may in fact be the very thing that helps you stand out above the ambient noise.
Your story is your leverage. There are buyers and sellers that will be able to relate better to you than any other agent because of your life experience. Instead of hiding your story, you should include it strategically in your content marketing strategy.
Adding a nifty new IDX widget or animated image gallery to your website isn't going to make them contact you. People prefer doing business with people they like, feel they can relate to and trust to get the job done. Your website should showcase your story and let your prospective clients meet you in a natural way.
If I can answer any questions, please leave comment below, or schedule a free 20 minute coaching session.