AKA Paid Search or AdWords Campaign Management
Have you ever wondered how Google can command such a high stock price? Google makes the majority of its money through Pay Per Click (PPC) advertising. Those text ads that you see on your search results, or the ones that appear on other web pages, are purchased through Google. In 2012, Google made $42.5 billion dollars through this advertising model.
PPC ads are an excellent way to give your site a rapid boost, if done correctly. It’s possible to begin receiving qualified leads in as little as 48 hours. There are several different channels, but Google AdWords is the industry standard. Google has made it very easy to get started with PPC ads. But running a PPC ad campaign with a positive ROI (return on investment) can be another thing entirely.
There are many pitfalls with PPC advertising that can make you waste a lot of money on ineffective ads. Some considerations are:
- The ad must be targeted directly to the buyer at just the right time
- The place the ad sends you must lead directly into a sale or lead
- The right keywords must be selected to find the correct market
And these are just a few of the major decisions. The ads themselves may be very tiny, but getting the most ROI from PPC advertising requires a lot of study and metrics. What’s worse is that if you have a record of making bad advertisements Google can give you a lower Quality Score, a very important metric, even with an excellent advertisement. Landing pages and the overall content on the website PPC ads link to also influence Quality Score.
Many companies decide to go with a manager with a proven track record in PPC advertising to save money and make sure that it’s done right the first time. Besides mapping out a strategy and creating your ad campaigns, we can also help you with the essential high-converting landing pages.
