Everyone is familiar with unsolicited email marketing. We call it spam, thanks to an old comedy sketch, but nobody likes it. All of the major webmail solutions have aggressive spam filtering systems. And yet, it is still a lure for marketers, because sending emails is far cheaper than direct mail.
Is there a way to successfully reach potential customers using CASL-compliant email? The answer is yes.
Opt-in email marketing allows people to agree to receive additional communication from your business. Through this method, the customer gets to decide who they want to receive marketing messages from and for how long.
Permission email marketing is the only kind that reliably gets through spam filters. Opt-in email marketing campaigns can be used for far more than advertising. Many websites use them to generate a list of leads for later marketing opportunities. They are also used to spur action on social media sites.
In order to get people to respond to marketing messages, you need to provide them with something they perceive as valuable in exchange for their contact information. In this method of marketing, the “something” is not your product. Instead, it is information.
Many marketers believe that building your list is the most important function of a business website. We can create beautiful HTML emails and develop freemium products and auto-responder campaigns that are designed to draw in the audience you wish to address with your business. These campaigns provide a free informational product to draw interested people into your lead generation strategy. In addition to the auto-responder solution, you will need high-converting landing pages to collect the leads.
Once a list building strategy has been rolled out, I can draft a marketing plan that you can follow up with your leads for further interaction. We can also help you create “eye candy” emails people will open and kick ass landing pages.
