Is Your Marketing Content Getting It Done?

You may be wondering if your content marketing efforts are on track. Here’s a simple checkliContent marketing successst:

Is Your Content Findable?

Interruption marketing strategies - where marketers interrupted prospective customers’ days by sticking ads in their face - are becoming less effective all the time. Today’s buyer already has a good idea what they want and will search for information to relieve their point of pain or fulfill a desire. It’s going to be on their time and with their permission. Your content may take the form of blog posts, videos on YouTube or Tweets. Effective content needs to be well written and/or tagged, crawlable and successfully indexed by Google, Bing and Yahoo!, if it’s going to be found when those searches occur.

Is it Interactive?

Consumers of products, services and content value the opinions and advice of others and enjoy engaging in the conversations surrounding content they like, find useful or disagree with. Your content should allow ratings, comments or the ability to provide feedback others can view and respond to.

Is it Easy to Share?

It has become expected that content will be shareable. So make it super easy for your blog’s visitors to email the post to a friend or recommend it through the popular social sites. If you offer a video or infographic, consider making it embeddable on other sites.

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Cole Wiebe

SEO / Content Marketing Consultant at Cole Wiebe & Assoc.
Cole helps small businesses and brands grow their influence and value online. The Cole Wiebe agency, founded 1997, is a boutique Vancouver SEO / content marketing firm specializing in online strategy, SEO copywriting and social media evangelism. Cole Wiebe on Google

Comments

  1. says

    Hey Cole
    Great summary. It is so true that old marketing is dying. Perhaps not dead, but on the way. I read an article about Gary V in the NYT on the weekend about how he works solely with social media, and encourages his clients to do so too. He mostly finds that they split their budgets across both new and old media, but did one experiment with a new brand to prove his point, and he got the same results as TV with a lot less money!
    Anyway, thanks for sharing
    ashley
    Ashley recently posted…How to Help Readers “Get” Your Blog PostsMy Profile

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