Successful internet marketing begins with keyword research. You shouldn't even build your website before you know which keywords you will be targeting. Unfortunately, most website owners have it backwards; they build their websites and then throw a bit of SEO after the project as an afterthought. (We can fix that :-)

Content and ad copy must sell or presell your human visitors, but if your content does not effectively present your target keywords your content will never see the light of day. They can't buy from you if they can't find you.

Our keyword strategy is simple. Our small business clients are unable to compete with Fortune 500 and Canadian Business 500 companies with multimillion dollar internet marketing budgets, so we don't target the broadest 'short tail' keywords the big boys have secured. Instead we carefully research and target 'long tail' niche keywords with the optimal demand/supply ratio – those with high demand (heavily searched) and low supply (not promoted heavily by competitors' sites as yet). This approach provides the most traffic over the shortest time frame.