We are often asked if the meta ‘keywords’ tag factors into your search engine ranking. A few years ago search engines began to place considerably less value on meta keywords because the tag was abused. Webmasters and SEOs were stuffing the keywords tag with keywords that often did not even appear in the page. This shift led many SEOs to no longer bother with meta keywords. Many blogs advised against their use.
In Google’s Webmaster Guidelines they have recommended that common misspellings of company names, product names and other words related to your industry be included in the meta ‘description’ tags. We have understood that to be proof that Google does consider meta keywords in their algorithm. It has been our experience that it definitely helps to include keywords in the meta data.