Contextual links are usually found within the body of content, and these links are in context with the idea presented in the text surrounding the link. Contextual links can be naturally occurring created inbound links, often encouraged through link bait strategies, or artificially developed through article publishing and guest posting.
Developing links is a necessary component in any successful online marketing strategy. Inbound links drive traffic, they impact conversion by helping generate leads, and they build brand presence. Search engines view links as ‘votes’ and reward websites with more links.
Contextual link building is a lot of work. We believe that quality links are ‘earned’, not just built as a contrived means of procuring Google’s favour in their rankings.
How do you get contextual links?
Many of the links your site will earn should come from recognition of your brand, your USP (unique selling point) in the marketplace and the outstanding product or service you deliver. When you create insanely awesome products and services other websites will choose to become evangelists of your brand and willingly link to your pages. All Apple needs to do is mention that a new product is coming out and inbound links will develop at a rate of thousands per hour.
For smaller companies, promoting a brand that is not yet ubiquitous, requires regular publishing high quality, interesting content other content developers believe would benefit their readers. You have to let people know that you are the go-to-brand in your specific niche in the industry.
You might interview recognized individuals in your niche in your blog. When you notify the people you interviewed of the release of the post you are almost certain to get a link mention on their blogs.
You might publish a roundup list of top blog discussions in your niche. Trackback notifications will usually let the blogger know that you linked to their content. In many cases, the blogger will pop by your blog and, if they feel some of your posts will appeal to their audience, will return the favour with a contextual return link.
In the same way, editorial mentions can bring your content to the attention of other bloggers in your niche, frequently resulting in links.
You want to become a link magnet. Another great way to attract links is by creating linkable assets. Providing auto-embed code to other webmasters, that includes a link back to your image, PDF or video assets can develop a lot of links quickly if your content assets have enough appeal to go viral.
Building a library of ‘evergreen’ pillar articles that never become dated, with adequate web promotion, attracts contextual links from authority sites, influences search engine positioning, increases traffic and should deliver more customers. Your dedication to becoming a consistent content publisher is important.
Building a strong following across social media channels can have a multiplier effect that builds links to your content. Again, your commitment to continuously producing interesting shareable content is important. Become involved in your social media niches. Share other people’s content, letting them know about it, and you’re likely to receive in kind. Thank others when they share your content. Join in conversations. And make it incredibly easy for people to share your content when they visit your website.