Want to build a bigger, better business? Build bigger, better content.
Long before “content marketing” was cool, we had come to the realization that valuable content serves both your audience and Google.
We’ve followed Matt Cutts’ advice, some years back, that what Google is looking for is “content worth linking to.” After all, isn’t that what a top-10 ranking position on Google is, a very good “link” to your site?
This is our process:
Our approach always begins with evaluating your goals, setting objectives, and defining exactly who your audience is. By developing customer personas we can create unique, highly personalized content just for them.
We evaluate the “long tail” keywords visitors are actually using in their searches and compare them with those heavily targeted by your competitors.
Only then are we in the position to map out a content strategy and create our editorial schedule for the months to come.
2. Create Ridiculously Valuable Content
(Content marketing / SEO copywriting)
I have been writing copy professionally for 28 years, working in the art and copy divisions of several design and publishing companies for 10 years before transitioning to the web in 1997. I’m an active blogger and will be personally involved with every piece of content we use to market your brand.
3. Optimize (SEO)
Not only do we make fine adjustments to your content to build keyword relevance and rankings on Google, Bing and Yahoo! We check the titles to make sure they meet our engagement criterion. We also optimize the meta descriptions. Often these title and meta excerpts will be displayed in search engines results and social media feeds.
4. Promote the hell out of it
(Social media / list building / email)
Content marketing is far more than just creating content. Publishing and then marketing the content we create on your site, across social pages and in email newsletters will help engage your audience, wherever your prospective customers are found online: visitors, subscribers and followers.
The more “touch points” you have, the more likely you are to reach your target audience and convert them into buyers.
Too many SEO companies base their strategies on practices that generated results a while back, or a gut feeling for what they believe is working now. We prefer to base course corrections upon empirical data.
When content marketing is working well, creating and promoting a piece of new content is just like turning on the faucet. Within an hour there’s a pronounced spike of fresh traffic in Google Analytics.
We’ll be able to track over time how little changes here and there can boost behavioural changes in your visitors. Each project is different and we become better acquainted with your audience personas every week.
Google’s algorithms update constantly, and we need to adapt on the fly to keep your content in the ranking “sweet spot.”
Rinse and repeat
What is your website's content marketing grade?
Receive a free internet marketing assessment – no strings attached. I’ll evaluate your website’s marketing effectiveness in design, SEO, mobile compatibility, blog content and activity, social media efforts, and other factors. I can turn your online marketing F’s into marketing A’s.
Where do you stack up against the competition?